Insights
Important eCommerce Dates for 2024 + FREE Calendar Template
Start creating your marketing plan for 2024. Consider these important eCommerce dates for 2024 as you build out your campaign calendar.
Conversion Rate Optimization: Why a Long-Term, Iterative Strategy Is the Best Option
Maximize eCommerce conversions with a long-term, iterative approach to conversion rate optimization that delivers lasting results.
Sustaining Business Performance and Maintaining Momentum-Based Growth During a Recession
Discover strategies to sustain your eCommerce growth and momentum even during economic recessions with actionable business tips.
The Importance of Customer Lifetime Value: What It Is & Why It Matters
Discover why customer lifetime value (CLV) matters and learn strategies to maximize your profitability and customer retention.
7 Reasons to Keep Your Digital Marketing Costs and Budget Steady During a Sales Slump
Learn why maintaining digital marketing budgets during slow periods is essential for sustained growth and future recovery.
The Art of Leveraging Repeat Business: 2023 Customer Retention Metrics in eCommerce
Build customer loyalty and profitability in 2023 with strategies to leverage repeat business and improve retention metrics.
What Is the Online Buyer’s Journey, and How Can You Map One for Your Business?
Discover how to map your online buyer’s journey to create personalized experiences and drive more conversions for your store.
