Your customers are asking ChatGPT before they ask Google.
Answer Engine Optimization gets your brand cited in AI search, the same way SEO got you ranked on Google. We build the content, structure, and tracking that turn AI platforms into a real channel for your DTC store.
Why This Matters Now
Search isn't just blue links anymore. ChatGPT, Claude, Perplexity, and Gemini now answer questions directly, and they only cite a handful of sources to do it. If your brand isn't one of them, a shopper never sees you.
Growth in ChatGPT referral sessions to ecommerce sites in 2025 — and still climbing.
Of Etsy's referral traffic now comes from ChatGPT alone in some DTC categories.
AI-referred shoppers convert higher than organic — they arrive after the comparison is done.
Domains get cited consistently across ChatGPT, Perplexity, Gemini, and AI Overviews.
That last point is why AEO has to be treated as its own discipline, not a side effect of SEO. The platforms read content differently, cite different sources, and change their answers often. Winning on one doesn’t win on all four.
What We Do
We treat AEO the same way we treat everything else at Future Holidays: as a system that compounds, not a one-time project.
Audit & Strategy
We map where your brand shows up today across ChatGPT, Claude, Perplexity, and Gemini, then pinpoint the questions your buyers are actually asking and which ones you can credibly own. That becomes the roadmap for everything we build next.
Content & Technical Foundation
AI systems cite content that's structured, specific, and easy to extract. We write and structure pages, guides, and original research built to get cited backed by the schema, crawlability, and site structure that make your Shopify store trustworthy enough to reference.
Tracking & Reporting
You can't improve what you don't measure. We track your citation performance across all four platforms over time, tied to the downstream traffic and revenue those citations drive, so you always know what's working and where to focus next.
HOW IT CONNECTS TO GROWTH, NOT JUST VISIBILITY
A citation isn’t the finish line. It’s the new top of funnel.
AEO without conversion strategy gets you mentioned and nothing else. That’s why this isn’t a standalone service for us. The pages we build for AI visibility are the same pages our CRO and UX team optimizes for conversion. The traffic AEO sends becomes a segment in the lifecycle programs our Klaviyo team already runs. Visibility, conversion, and retention stay connected — because that’s the only way a citation actually turns into revenue.
PROOF, NOT PROMISES
We Run This on Ourselves
We don’t just sell AEO. We run it. Our own AI visibility program tracks citation performance across ChatGPT, Claude, Perplexity, and Gemini through a dashboard we built in-house. When Shopify featured our work on AI-powered migration, we built a full content and citation push around it — including original research and a gated resource for the people searching for answers on the topic.
Read the Shopify feature → Get the research →
If you want to see how the system works before you commit to it, we can walk you through it.
Frequently Asked Questions
No. AEO builds on the same foundation as SEO: clear structure, strong authority, and content that answers real questions. Most of what improves your AI visibility improves your traditional search rankings too. We treat them as one connected system, not two competing budgets.
AI platforms update their indexes faster than Google, so initial movement can show up sooner than traditional SEO. Consistent, durable citation across multiple platforms takes a sustained content and structure program, generally measured in months, not weeks.
No. AI platforms reward specificity and clarity over brand size. A mid-market CPG or F&B brand with a clear point of view often has a better shot at getting cited than a generic enterprise page that answers nothing directly.
Citation frequency and placement across ChatGPT, Claude, Perplexity, and Gemini, plus the downstream traffic, engagement, and revenue from the sessions those citations send. We report on both, not just the vanity metric.
Yes. AEO sits on top of the same site, content, and customer data we’re already managing for most clients. It’s an extension of the growth work, not a separate engagement.
Get found where your customers are actually searching.
AI search isn't a future trend. It's already routing buyers away from brands that haven't shown up for it. Let's see where you stand.