Insights
2026 eCommerce Holiday Calendar + Free Template
Plan your 2026 marketing campaigns with our free eCommerce holiday calendar. All key dates for DTC brands on Shopify.
Plan your 2026 marketing campaigns with our free eCommerce holiday calendar. All key dates for DTC brands on Shopify.
How We Use AI to Run Shopify Stores After Launch
Getting a brand onto Shopify is the starting line, not the finish. The store that goes live on day one is a foundation. What you build on it and how you operate it determines whether it grows. 💡 Recommended Reading: How We Use AI Across the Shopify Migration Process AI has become a significant part […]
Getting a brand onto Shopify is the starting line, not the finish. The store that goes live on day one is a foundation. What you build on it and how you operate it determines whether it grows. 💡 Recommended Reading: How We Use AI Across the Shopify Migration Process AI has become a significant part […]
How We Use AI Across the Shopify Migration Process
Migrating to Shopify is one of the higher-stakes decisions a brand can make. Done well, it sets you up for years of cleaner operations and stronger growth. Done poorly, it costs you traffic, customers, and months of cleanup. AI hasn’t changed what a good migration requires. It has changed how thoroughly and consistently we can […]
Migrating to Shopify is one of the higher-stakes decisions a brand can make. Done well, it sets you up for years of cleaner operations and stronger growth. Done poorly, it costs you traffic, customers, and months of cleanup. AI hasn’t changed what a good migration requires. It has changed how thoroughly and consistently we can […]
Your Shopify Store Is Now Live on ChatGPT. Did You Set It Up, or Did It Just Happen?
On March 24, 2026, Shopify flipped a switch. Every eligible Shopify merchant’s products became discoverable inside ChatGPT — automatically, with no app to install and no action required. If you got an email from Shopify about Agentic Storefronts and moved on, your store is already in the system. The question is whether it’s working for […]
On March 24, 2026, Shopify flipped a switch. Every eligible Shopify merchant’s products became discoverable inside ChatGPT — automatically, with no app to install and no action required. If you got an email from Shopify about Agentic Storefronts and moved on, your store is already in the system. The question is whether it’s working for […]
The CPG Brand’s Problem with Agentic Commerce Isn’t Discovery — It’s Data
AI shopping channels are live. Shopify Agentic Storefronts launched by default in late March, and ChatGPT, Google AI Mode, and Microsoft Copilot are all surfacing products in active conversations. For most DTC brands, showing up on these channels is now automatic. For CPG and Food & Beverage brands, it’s more complicated — and the reason […]
AI shopping channels are live. Shopify Agentic Storefronts launched by default in late March, and ChatGPT, Google AI Mode, and Microsoft Copilot are all surfacing products in active conversations. For most DTC brands, showing up on these channels is now automatic. For CPG and Food & Beverage brands, it’s more complicated — and the reason […]
How We Launched a Localized Shopify International Storefront in Under a Week for Plushie Dreadfuls
As a brand’s digital footprint grows, the data often signals massive opportunities beyond domestic borders that are too strong to ignore. For Plushie Dreadfuls, engagement and order metrics had been climbing globally — particularly in Japan — revealing a high-intent audience that transcended language barriers. Japan represented 7.87% of total site traffic, second only to […]
As a brand’s digital footprint grows, the data often signals massive opportunities beyond domestic borders that are too strong to ignore. For Plushie Dreadfuls, engagement and order metrics had been climbing globally — particularly in Japan — revealing a high-intent audience that transcended language barriers. Japan represented 7.87% of total site traffic, second only to […]
Why February Beat Black Friday: The StickerBros Story
Most eCommerce brands build their entire revenue calendar around a single assumption: Black Friday Most eCommerce brands build their entire revenue calendar around a single assumption: Black Friday and Cyber Monday are the peak, and every other month is just maintenance. You prep the discounts, stack the inventory, and hope the holiday rush carries enough […]
Most eCommerce brands build their entire revenue calendar around a single assumption: Black Friday Most eCommerce brands build their entire revenue calendar around a single assumption: Black Friday and Cyber Monday are the peak, and every other month is just maintenance. You prep the discounts, stack the inventory, and hope the holiday rush carries enough […]
After Traffic: Why AI Shopping Channels Are the Next Growth Opportunity for CPG Brands
Traffic isn’t the finish line. It’s the starting point. For most CPG and Food & Beverage brands, the hard work begins after someone lands on your site—turning visitors into customers, customers into repeat buyers, and short-term wins into long-term revenue. Starting January 26, 2026, a major shift happened in how people discover and buy products […]
Traffic isn’t the finish line. It’s the starting point. For most CPG and Food & Beverage brands, the hard work begins after someone lands on your site—turning visitors into customers, customers into repeat buyers, and short-term wins into long-term revenue. Starting January 26, 2026, a major shift happened in how people discover and buy products […]