Insights

What You Need to Know About DMARC: February’s Google and Yahoo! Sender Requirement Changes
Stay updated on DMARC changes from Google and Yahoo to ensure compliance and maximize email deliverability to your customers.

Should You Add Buy with Prime on Your Shopify Site?
Adding a Buy with Prime button to your Shopify store can increase your overall sales. Learn more about the pros, cons, and best practices.

Important eCommerce Dates for 2024 + FREE Calendar Template
Start creating your marketing plan for 2024. Consider these important eCommerce dates for 2024 as you build out your campaign calendar.

Conversion Rate Optimization: Why a Long-Term, Iterative Strategy Is the Best Option
Maximize eCommerce conversions with a long-term, iterative approach to conversion rate optimization that delivers lasting results.

Sustaining Business Performance and Maintaining Momentum-Based Growth During a Recession
Discover strategies to sustain your eCommerce growth and momentum even during economic recessions with actionable business tips.

The Importance of Customer Lifetime Value: What It Is & Why It Matters
Discover why customer lifetime value (CLV) matters and learn strategies to maximize your profitability and customer retention.

7 Reasons to Keep Your Digital Marketing Costs and Budget Steady During a Sales Slump
Learn why maintaining digital marketing budgets during slow periods is essential for sustained growth and future recovery.
