Insights
Should You Add Buy with Prime on Your Shopify Site?
Adding a Buy with Prime button to your Shopify store can increase your overall sales. Learn more about the pros, cons, and best practices.
Adding a Buy with Prime button to your Shopify store can increase your overall sales. Learn more about the pros, cons, and best practices.
Important eCommerce Dates for 2024 + FREE Calendar Template
Start creating your marketing plan for 2024. Consider these important eCommerce dates for 2024 as you build out your campaign calendar.
Start creating your marketing plan for 2024. Consider these important eCommerce dates for 2024 as you build out your campaign calendar.
Conversion Rate Optimization: Why a Long-Term, Iterative Strategy Is the Best Option
The right conversion rate optimization strategy prioritizes constant monitoring and adjustments. See how this approach can drive more conversions and sales.
The right conversion rate optimization strategy prioritizes constant monitoring and adjustments. See how this approach can drive more conversions and sales.
Sustaining Business Performance and Maintaining Momentum-Based Growth During a Recession
Keeping your market position or growing your business is possible during recessions. Learn more about sustaining business performance when the market turns.
Keeping your market position or growing your business is possible during recessions. Learn more about sustaining business performance when the market turns.
The Importance of Customer Lifetime Value: What It Is & Why It Matters
Learn more about the importance of customer lifetime value, how to measure it, and how to increase it to optimize your online business’s profitability.
Learn more about the importance of customer lifetime value, how to measure it, and how to increase it to optimize your online business’s profitability.
7 Reasons to Keep Your Digital Marketing Costs and Budget Steady During a Sales Slump
From economic fluctuations and political instability to rising competition and seasonal changes, buyer confidence and behavior have many reasons to suffer. When facing a sales slump, many businesses react by cutting marketing costs. In reality, doing this has only a slight positive impact on the company’s well-being at the moment of the slump. However, it […]
From economic fluctuations and political instability to rising competition and seasonal changes, buyer confidence and behavior have many reasons to suffer. When facing a sales slump, many businesses react by cutting marketing costs. In reality, doing this has only a slight positive impact on the company’s well-being at the moment of the slump. However, it […]
The Art of Leveraging Repeat Business: 2023 Customer Retention Metrics in eCommerce
Customer retention is critical in eCommerce. Learn more about calculating and boosting customer retention metrics in eCommerce to make your store stronger.
Customer retention is critical in eCommerce. Learn more about calculating and boosting customer retention metrics in eCommerce to make your store stronger.
What Is the Online Buyer’s Journey, and How Can You Map One for Your Business?
Understanding the online buyer’s journey will make your marketing content more engaging. Use this guide to plan out content creation and campaigns.
Understanding the online buyer’s journey will make your marketing content more engaging. Use this guide to plan out content creation and campaigns.