Insights

Multichannel Klaviyo Strategies for ‘Buy with Prime’ and Shopify
Integrating Klaviyo strategies for Buy with Prime can boost your overall performance. Take a closer look at how the platforms work together.
Integrating Klaviyo strategies for Buy with Prime can boost your overall performance. Take a closer look at how the platforms work together.

The Secret to Higher Email Conversion Rates: There Is No Secret, Just Science
Higher email conversion rates improve sales and customer engagement. Learn more about how detailed, thorough testing will improve your KPIs.
Higher email conversion rates improve sales and customer engagement. Learn more about how detailed, thorough testing will improve your KPIs.

Shopify Amazon Integration: A Complete How-To Guide
Sell to both Amazon and Shopify customers. Learn how to integrate Amazon with your Shopify store so you can reach more shoppers and make more sales.
Sell to both Amazon and Shopify customers. Learn how to integrate Amazon with your Shopify store so you can reach more shoppers and make more sales.

The Key to Bigger Email Marketing ROI Isn’t Consistency—It’s Planning
Improve your email marketing ROI with a more robust planning stage. Use this guide to get your timing and messaging just right.
Improve your email marketing ROI with a more robust planning stage. Use this guide to get your timing and messaging just right.

Ads Are More Expensive: Focus on Increasing Conversion Value
Organizations that prioritize conversion value over ad metrics can see a higher return on investment. Learn more about CRO and how to get started.
Organizations that prioritize conversion value over ad metrics can see a higher return on investment. Learn more about CRO and how to get started.

Can Selling on Amazon Increase Your Shopify Success?
Selling on Amazon is a powerful strategy for eCommerce businesses. Learn more about adding a new channel to your business alongside your Shopify site.
Selling on Amazon is a powerful strategy for eCommerce businesses. Learn more about adding a new channel to your business alongside your Shopify site.

What’s Your Churn Rate? Using Negative Metrics to Create the Best 2024 Strategy
Track negative metrics like customer churn rate to learn more about how your eCommerce business is performing and what strategic changes you need to make.
Track negative metrics like customer churn rate to learn more about how your eCommerce business is performing and what strategic changes you need to make.

What You Need to Know About DMARC: February’s Google and Yahoo! Sender Requirement Changes
Google is a real business powerhouse. It’s been a digital juggernaut for decades. Today, whether it’s search, advertising, or email, no one questions that Google reigns supreme. This impressive reputation has been well earned. Google knows what it’s doing, and more importantly, it’s hard for a business to succeed without it. So now, when Google makes […]
Google is a real business powerhouse. It’s been a digital juggernaut for decades. Today, whether it’s search, advertising, or email, no one questions that Google reigns supreme. This impressive reputation has been well earned. Google knows what it’s doing, and more importantly, it’s hard for a business to succeed without it. So now, when Google makes […]