Insights
Everything You Need to Know About Klaviyo’s B2C CRM
Customer relationships drive eCommerce growth. But building those connections has never been more challenging—competition is fierce, and personalization is now an expectation, not a bonus. Klaviyo’s new B2C CRM is designed to help brands meet that challenge head-on. Built for businesses selling directly to consumers, it promises to simplify how brands manage customer data, automate […]
Customer relationships drive eCommerce growth. But building those connections has never been more challenging—competition is fierce, and personalization is now an expectation, not a bonus. Klaviyo’s new B2C CRM is designed to help brands meet that challenge head-on. Built for businesses selling directly to consumers, it promises to simplify how brands manage customer data, automate […]
How to Get TikTok Shop and Sync It with Your Shopify Store
TikTok has rapidly evolved from a content-sharing platform to a powerful e-commerce marketplace. Businesses looking to reach engaged audiences can leverage TikTok Shop to sell directly within the app. Thinking about how to get TikTok Shop set up? Scroll down to see how integrating it with Shopify keeps everything in sync—so you can sell more […]
TikTok has rapidly evolved from a content-sharing platform to a powerful e-commerce marketplace. Businesses looking to reach engaged audiences can leverage TikTok Shop to sell directly within the app. Thinking about how to get TikTok Shop set up? Scroll down to see how integrating it with Shopify keeps everything in sync—so you can sell more […]
What Is Churn Rate? How to Calculate & Reduce Customer Loss
Losing customers is expensive. Businesses work hard to acquire customers, but without a solid retention strategy, many leave just as quickly. What is churn rate? It’s a key metric that tracks how many customers stop doing business with you. Understanding churn rate meaning, how to measure it, and strategies to reduce churn rate can help […]
Losing customers is expensive. Businesses work hard to acquire customers, but without a solid retention strategy, many leave just as quickly. What is churn rate? It’s a key metric that tracks how many customers stop doing business with you. Understanding churn rate meaning, how to measure it, and strategies to reduce churn rate can help […]
10 Marketing Automation Examples to Boost E-Commerce Growth
Running an online store comes with no shortage of challenges. Customer acquisition costs are rising, competition is fierce, and keeping up with personalized customer experiences can feel overwhelming. The good news? Marketing automation bridges the gap, helping brands scale efficiently while staying connected to their customers in meaningful ways. Below, we break down 10 powerful […]
Running an online store comes with no shortage of challenges. Customer acquisition costs are rising, competition is fierce, and keeping up with personalized customer experiences can feel overwhelming. The good news? Marketing automation bridges the gap, helping brands scale efficiently while staying connected to their customers in meaningful ways. Below, we break down 10 powerful […]
What Is LTV Marketing? A Guide to Retaining and Growing Customers
Customer acquisition is only the first step in building a successful e-commerce business. The true driver of sustainable revenue growth lies in retaining customers and maximizing their lifetime value (LTV).E-commerce brands that focus solely on one-time transactions often struggle with high acquisition costs and unpredictable revenue. In contrast, LTV marketing helps businesses turn customers into […]
Customer acquisition is only the first step in building a successful e-commerce business. The true driver of sustainable revenue growth lies in retaining customers and maximizing their lifetime value (LTV).E-commerce brands that focus solely on one-time transactions often struggle with high acquisition costs and unpredictable revenue. In contrast, LTV marketing helps businesses turn customers into […]
Shopify Inventory Management: Best Practices to Save Time and Money
Managing Shopify inventory efficiently is crucial for e-commerce success. Poor inventory control leads to stockouts, excess stock costs, and operational inefficiencies that slow business growth. With the right strategies, Shopify sellers can optimize inventory management, reduce errors, and improve customer satisfaction while maximizing profits. Why Shopify Inventory Management Matters for E-commerce Success Inventory issues can […]
Managing Shopify inventory efficiently is crucial for e-commerce success. Poor inventory control leads to stockouts, excess stock costs, and operational inefficiencies that slow business growth. With the right strategies, Shopify sellers can optimize inventory management, reduce errors, and improve customer satisfaction while maximizing profits. Why Shopify Inventory Management Matters for E-commerce Success Inventory issues can […]
Upselling vs. Cross-Selling: Which Strategy Boosts Your AOV Faster?
A shopper lands on your e-commerce store, selects a product, and heads to checkout. But instead of completing a single purchase, they leave with a more expensive version or complementary add-ons. What changed? The strategic use of upselling and cross-selling—two techniques that can significantly boost your Average Order Value (AOV). Both methods encourage customers to […]
A shopper lands on your e-commerce store, selects a product, and heads to checkout. But instead of completing a single purchase, they leave with a more expensive version or complementary add-ons. What changed? The strategic use of upselling and cross-selling—two techniques that can significantly boost your Average Order Value (AOV). Both methods encourage customers to […]
2025 eCommerce Holiday Calendar + Free Template
Start creating your marketing plan for 2025. Consider these important eCommerce dates for 2025 as you build out your campaign calendar.
Start creating your marketing plan for 2025. Consider these important eCommerce dates for 2025 as you build out your campaign calendar.