StickerBros: The Growth Strategy That Turned March Into StickerBros’ Biggest Month Ever — Beating Black Friday
Results
16%
Increase in Revenue
49%
Increase in Conversion Rate
56%
Increase in Mobile Conversion Rate
StickerBros is a custom sticker and printed goods brand with a loyal customer base, strong repeat purchase behavior, and a reputation as the cool brand in the space. Businesses, brands, artists, and creators were choosing StickerBros over bigger competitors for the quality and consistency the major players couldn’t match.
But the infrastructure beneath the business hadn’t kept pace. The site needed a full rebuild, an untapped email list represented immediate unrealized revenue, and the team was spending time on operational workarounds that should have been handled by the platform. The demand was there. The systems to support it weren’t.
That’s where we came in.
The Challenge
StickerBros needed a growth partner who could stabilize the platform, activate their owned marketing channels, and build the technical foundation for where the business was heading — without losing momentum in the process.
What They Needed
- A Shopify rebuild designed for their product complexity and mobile-first customers
- Custom apps for pricing, file handling, and reorders — built around how the business actually operates
- An email marketing program to activate the list and drive repeat revenue
- A scalable foundation built for Q3, Q4, and growth beyond
We set out to solve both problems at once — stabilizing the platform while putting the marketing engine to work immediately.
“Yesterday was a RECORD day for us with total orders. I believe the second highest day we had was last Black Friday. It was a near 50/50 split between new and existing customers. We are very excited about the new direction and between the ads and email marketing we are going to kill it this year.”
— Tom Christensen, Founder & President
How Weekly Email Campaigns Unlocked a Dormant Revenue Channel & Broke Records
Results
45.4%
Open Rate
2.2%
Conversion Rate
StickerBros had never run a promotional email program. The list existed but nothing was being sent to it. No campaigns, no automations, no lifecycle sequences. It was one of the most underutilized assets in the business.
We built a weekly campaign program from the ground up.
The Email Strategy
Rather than launching with complex automations, we started with consistency. Weekly campaigns gave the team a reliable channel to stay in front of customers, promote products, and drive repeat purchase — without requiring the site to be fully rebuilt first. This meant results could start moving before the longer development work was complete.
We structured the program around what StickerBros’ customers already responded to: new designs, limited runs, and the kind of product variety that gives repeat buyers a reason to come back regularly.
The result: During the first month of implementation, StickerBros hit a 45.4% open rate and a 2.2% conversion rate.
In March, which is historically one of StickerBros’ slower months, they had their best month ever, beating out November’s numbers which are driven by the holidays.
Email became one of the fastest-moving levers in the business from day one.
Performance Highlights
- Weekly campaigns running consistently across the customer base
- Drove record-breaking single-day order volume
- Email contributing alongside paid media to a record-breaking March
Strategic Wins
- Activated a list that had been dormant with zero send history
- Built a repeatable campaign cadence the team can sustain and scale
- Established owned-channel revenue as a core part of the business — not an afterthought
- Created the marketing foundation that lifecycle automations and site improvements will build on
“In March we broke our all time high in sales! We beat our November month which is the busiest month of the year and we beat it in our ‘slow season’ of March! The crazy thing also is we spent nearly double in Ad spend in November. Can’t wait to see Q3 and Q4 this year during our busy months and new site going!”
— Tom Christensen, Founder & President
A Platform Built for How StickerBros Actually Operates
StickerBros had outgrown their existing platform. Years of growth had created a site that worked against the business — customers struggling to complete orders on mobile, shipping rates miscalculating, and an internal team spending time on manual workarounds instead of production.
We rebuilt on Shopify 2.0 with a mobile-first approach — resolving the friction points that were costing the business customers and cleaning up the operational complexity that was slowing the team down. But the rebuild was only part of the story.
Custom App Development
The biggest opportunity for StickerBros wasn’t just a better-looking site — it was a site that works the way their customers actually order. Custom stickers with configurable sizing, finishes, and quantities don’t fit neatly into standard Shopify functionality. We built three custom apps to close that gap.
A custom pricing and configuration calculator handles the product complexity that was previously managed manually — custom dimensions, tiered quantities, product-specific rules — so customers can configure and order accurately without friction, and the team no longer compensates for what the platform couldn’t do.
An Artwork Library gives customers — especially high-volume artists and repeat buyers — a centralized place to store their designs and reorder directly from them. No re-uploading. No starting over. Faster, easier repeat purchases, which is exactly where StickerBros’ retention opportunity lives.
An improved file upload and reorder experience ties it together — clear upload confirmation, file previews, and the ability to pull from past orders and adjust configuration without losing existing artwork.
The result is a site that’s meaningfully easier to order from than any competitor — and one that keeps customers coming back because reordering is simple.
The Impact of Our Initiatives on Revenue Growth and What’s Ahead
The work across email marketing and the platform rebuild is already delivering — and the biggest drivers are still coming online.
Email & Marketing Performance
Activating a dormant list and building a consistent weekly campaign program generated immediate results. Email contributed directly to a record single-day order count and helped drive the all-time monthly revenue record — set in March, a historically slow month, with roughly half the ad spend of the previous record.
Platform Foundation
The Shopify rebuild resolves years of accumulated technical debt and replaces manual workarounds with infrastructure built to scale. When the new site launches, the conversion and retention work already driving results will have a platform purpose-built to support it.
StickerBros enters Q3 and Q4 — their busiest season — with a working email channel and a new site. The foundation is in place for what comes next.
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