Plantlife: Natural body care company grows revenue with site optimization and email strategy
45%
Increase in New User Visits
48%
Increase in Overall Site Visits
86%
Increase in Website Traffic from Email
88%
Increase in Conversion Rate
Plantlife, a company specializing in all-natural soaps, lotions and aromatherapy, came to Future Holidays when they wanted a site refresh.
The health and wellness of their customers are at the forefront of their business model, and they wanted their website and email campaigns to showcase that.
Through a site migration from Magento to Shopify, Plantlife was able to take advantage of all the enhanced UX features that come with Shopify’s all-in-one CMS platform.
Klaviyo set up and implementation allowed our client to better understand their mailing list, segment specific audiences, and reach new and returning customers in a more engaging way.
Initial flows like Welcome, Abandon Cart, and Winback all helped Plantlife gain more valuable insights into who is viewing their website and buying their products.
Combined with a retainer of design and development services to improve UX and functionality, Plantlife saw exponential growth in terms of website visibility, conversion rate, and overall more sales.
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