The Full-Funnel UX Overhaul That Drove 30% Revenue Growth in 30 Days
30%
Increase in Revenue
40%
Increase in Conversion
140%
Increase in Email Click Activity
BHU Foods had real momentum. A growing customer base, a loyal following, and a product people kept coming back for. Traffic wasn’t the problem.
But growth on the front end wasn’t translating into growth on the back end. Key elements weren’t positioned to guide customers through the journey. Checkout bugs interrupted purchases mid-cart. The Subscribe & Save page failed to communicate its value. Site speed dragged, and every extra second of load time was costing engagement. The brand needed a partner who could sharpen the entire path to purchase, not patch one piece of it.
The Challenge
The site was creating friction at nearly every stage of the funnel — discovery, cart, checkout, and retention alike. None of it was a single fixable bug. It was a pattern of small frictions compounding into lost revenue.
What They Needed
- A more intuitive site experience that guided customers toward larger baskets
- A Subscribe & Save page that actually converted browsers into subscribers
- Resolved checkout blockers and faster, more reliable site speed
- Sharper campaign and email strategy to turn engagement into repeat revenue
“Thanks to Future Holidays’ efforts, our online sales have increased by 16% on a monthly basis compared to last year. Future Holidays also halved our site speed and boosted our conversion rate by 40% in just three months. The team is highly recommended!”
Laura Katleman, President, BHU Foods
How Smarter UX Repositioning Lifted Average Order Value
We refined navigation, clarified shopper paths, and repositioned key elements, including best sellers, to keep them in front of customers at the moments that mattered most. The goal wasn’t a redesign for its own sake; it was a more intuitive journey that nudged customers toward adding one more item before checkout.
How a Rebuilt Subscribe & Save Experience Strengthened Retention
The original Subscribe & Save page didn’t make the case for itself. We rebuilt the lifecycle messaging around it and clarified the value of subscribing, guiding more visitors into long-term purchase patterns instead of one-off orders.
How Technical Fixes Drove a 40% Jump in Conversion Rate
Checkout bugs were quietly bleeding revenue every day they went unresolved. We fixed the blockers, resolved recurring site issues, and improved overall speed, creating a faster, more reliable experience that let more visitors complete the purchases they’d already decided to make. Within 90 days, the conversion rate was up 40%.
How Campaign & Email Improvements Drove 140% More Click Activity
We supported product launches and rebuilt email strategy around stronger, more relevant content. The VIP Exclusive Launch became the top-performing campaign in a 90-day window, and email click activity increased 140%, turning an underused channel into a consistent revenue driver.
The Impact
Smart placement of best-seller content encouraged larger baskets and lifted average order value. A smoother checkout process and resolved bugs let more visitors complete purchases, driving conversion gains. The revised Subscribe & Save page converted more shoppers into subscribers, strengthening long-term revenue. Site speed enhancements supported faster browsing and a better overall customer experience.
Together, these changes drove a 30% increase in revenue within 30 days, a 40% increase in conversion rate within 90 days, and a 140% increase in email click activity — building a foundation designed to scale well beyond the initial launch window.
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