Crafting a high-converting e-commerce site for a community-centric yarn boutique
Increase in page views
Increase in Sessions
Decrease in bounce rate
Let’s just start by saying that if you aren’t crafting with yarn yet, you will want to after spending time on the Apricot Yarn website. Through strong branding and engaging graphics throughout, you will want to be part of the yarn-world. And rightly so! Apricot Yarn showcases a welcoming experience for any fabric-enthusiast at any stage with an event page to entice even the newest of newbies.
Apricot Yarn is a community, not only a yarn store
A client, local to our San Diego, California HQ, we were more than thrilled to design and develop their eCommerce store. Supporting local brands is of huge value for us and we highly enjoyed stopping by their retail location from time to time to assist in Shopify training, wrapping up end-of-project deliverables, etc.
Next Project →