Why You Should Start Thinking About Black Friday Now
Successful marketing campaigns take time to plan, promote, and execute. Black Friday and Cyber Monday sales might not be on your customers’ minds just yet, but it’s time to start thinking about your approach to your biggest sale of the year. While eCommerce sales have been on the rise for years, online stores are likely to find more success than ever compared to crowded physical stores this BFCM season. By starting to plan for Black Friday well in advance, you can choose competitive deals, make sure your website is ready, and connect with your target audience to make sure that your online store earns a spot on their Black Friday shopping lists.
Importance of Black Friday and Cyber Monday
Black Friday and Cyber Monday sales make up a significant portion of annual revenue for many companies, but these promotions are even more important for eCommerce owners. Running a business without a brick-and-mortar location requires continuously seeking ways to keep your customers’ interest and trust in shopping online to avoid losing them to companies that do have physical locations. Offering competitive Black Friday and Cyber Monday sales that rival the deals found in crowded physical stores, free shipping, and other promotions can be strategic ways to boost your target audience’s interest in your business on the biggest shopping days of the year.
The impact of Black Friday and Cyber Monday on eCommerce owners is likely to be more significant than ever this year as a result of the current global shutdown. Although we hope the economy will be in better shape by Thanksgiving, the reality is that online shops are already having an easier time bouncing back from the challenges of this spring than physical stores. The initial impact of a universal decrease in spending affected both online and physical businesses, but the convenience and safety of shopping from home have given eCommerce an advantage that is likely to stick around during this year’s holiday shopping season. Most people still need to buy gifts and other items, but not everyone is ready to head back to their favorite stores yet. While hundreds of brick-and-mortar businesses across the country are permanently closing, online sales are thriving.
Plan Ahead to Ensure Black Friday and Cyber Monday Success
Although most of your customers probably aren’t thinking about Black Friday deals yet, there’s no time like the present to start planning your BFCM promotions. Many companies wait too long to start thinking about one of the most important sales of the year, and procrastination can cause your business to lose ground against competitors.
You shouldn’t wait until the week of Thanksgiving to decide what promotions you’re going to run or leave your social media pages silent all summer and expect your audience to eagerly await shopping on your website instead of your competitor’s.
By consistently engaging with your target audience through email marketing, Instagram posts, and other platforms throughout the year, you can keep your brand top of mind when your customers are deciding which Black Friday and Cyber Monday sales to take advantage of. Shopify websites alone brought in nearly $3 billion in sales between Black Friday and Cyber Monday last year, and getting your customers excited about what your sales have to offer well in advance ensures that your site will be among them.
Tips for Getting Ready for Black Friday and Cyber Monday
Planning a successful eCommerce Black Friday and Cyber Monday promotion involves both getting your website ready and preparing your marketing efforts. By creating a list of what needs to be done sooner, rather than later, you can make sure that every aspect of your business is ready for what has the potential to be your biggest BFCM season yet.
If you’ve been meaning to spruce up an outdated website for months, now is a great time to make sure your online store looks and functions its best. While you probably don’t need to create a brand-new logo or revamp your entire site, adjusting fonts and color schemes to match modern trends, improving your SRO results, and making sure your links, coupon codes, and checkout process work properly can give your shop a competitive advantage. Not catching small mistakes, such as forgetting to activate a coupon code that you advertised on Instagram, can frustrate customers and cost you sales.
We can also help you analyze and understand your website’s conversion rate optimization (CRO). Increasing your site traffic is good, but increasing the percentage of visitors that actually make a purchase is better. Most of your potential customers will browse more sites than they will purchase from on Black Friday and Cyber Monday, and we can help you strategize ways to make your website convert visitors into customers.
Creating effective ads that capture your target audience’s interest doesn’t happen overnight. Now is the time to start thinking about email marketing, social media posts, Google Ads, and other types of advertisements you plan to use to promote your Black Friday and Cyber Monday sales. By taking the time to design aesthetically-pleasing ads that contain important details and align with your campaign’s goals, you can make sure that each piece of BFCM advertising you create conveys a positive impression of your brand.
Get an early start on BFCM
At Future Holidays, we care about helping you design an innovative eCommerce website that enables you to grow your business. We are here to help you create an online aesthetic presence that functions well and conveys your brand’s values. While web design is at the heart of what we do, we also analyze site traffic, assist with migrating to a new platform, and help our customers design various elements of their online brands to create a robust digital presence that stands out. Our email marketing experts can also help you design an email strategy that will help your company’s BFCM emails stand out from the dozens of others that will fill your customers’ inboxes.
Now is the time to start thinking about how you’re going to make this Black Friday and Cyber Monday the best your business has ever seen. Future Holidays offers everything you need to optimize your eCommerce website to build your target audience’s interest in everything your brand provides. Our team can help you design an aesthetically-pleasing website that gives your company the best first impressions possible.
Contact us today to learn more about how our services can help you take your brand to the next level or schedule a consultation!