Insights

Why You Should Start Thinking About Black Friday Now
Successful marketing campaigns take time to plan, promote, and execute. Black Friday and Cyber Monday sales might not be on your customers’ minds just yet, but it’s time to start thinking about your approach to your biggest sale of the year.
Successful marketing campaigns take time to plan, promote, and execute. Black Friday and Cyber Monday sales might not be on your customers’ minds just yet, but it’s time to start thinking about your approach to your biggest sale of the year.

Why Your Site Should be Accessible and What You Need to Do
Are you new to SMS marketing? Are you wondering how you can use it for your Shopify store? SMS marketing could be just the tool you need to boost sales and customer engagement. Find out more about how it works and get 5 tips for beginners.
Are you new to SMS marketing? Are you wondering how you can use it for your Shopify store? SMS marketing could be just the tool you need to boost sales and customer engagement. Find out more about how it works and get 5 tips for beginners.

How to Boost Sales with Conversion Rate Optimization
What conversion rate optimization (CRO), and why should you care? CRO is the key to turning your low performing landing pages into high converting sales tools, and we’re going to show you how. Keep reading for 5 tips to using CRO to ramp up eCommerce sales.
What conversion rate optimization (CRO), and why should you care? CRO is the key to turning your low performing landing pages into high converting sales tools, and we’re going to show you how. Keep reading for 5 tips to using CRO to ramp up eCommerce sales.

Why Your Shopify Store Needs a Code Cleanup
Your Shopify store is the lifeblood of your digital sales. It’s a 24/7 salesperson that helps urge customers to click purchase, and it’s a representation and digital manifestation of your brand. So, when consumers come to your website, they have high expectations — and any website issues quickly become brand issues. So what happens when […]
Your Shopify store is the lifeblood of your digital sales. It’s a 24/7 salesperson that helps urge customers to click purchase, and it’s a representation and digital manifestation of your brand. So, when consumers come to your website, they have high expectations — and any website issues quickly become brand issues. So what happens when […]

How to Increase Holiday Sales with an eStore Conversion Checkup (2019)
Running an eCommerce business is almost always more complicated than people anticipate. You choose the right products, build your store and provide excellent customer service. Not to mention do marketing to build awareness, and start generating sales. Things are good — but you know they could be better. With the holidays approaching even a simple […]
Running an eCommerce business is almost always more complicated than people anticipate. You choose the right products, build your store and provide excellent customer service. Not to mention do marketing to build awareness, and start generating sales. Things are good — but you know they could be better. With the holidays approaching even a simple […]

How to Know Your Fashion Website Has Outgrown Squarespace
The fashion industry is continually growing and as this happens, fashion websites are becoming more popular with consumers. In 2018, the eCommerce fashion industry earned around $480 billion in revenue worldwide and this number is estimated to rise to $713 billion by 2022. Not only this, but fashion boutique stores are growing more popular daily. […]
The fashion industry is continually growing and as this happens, fashion websites are becoming more popular with consumers. In 2018, the eCommerce fashion industry earned around $480 billion in revenue worldwide and this number is estimated to rise to $713 billion by 2022. Not only this, but fashion boutique stores are growing more popular daily. […]

How to Reclaim Lost Sales with Abandoned Cart Automation
Shopping cart abandonment is the boogie-man of the eCommerce industry. Despite us all knowing about the issue for years, the latest abandonment rates still sit at a massive hair-thinning 75%! The issue keeps getting worse. In fact, it was 55% in 2010, which is when most eCommerce businesses decided they needed to do something about […]
Shopping cart abandonment is the boogie-man of the eCommerce industry. Despite us all knowing about the issue for years, the latest abandonment rates still sit at a massive hair-thinning 75%! The issue keeps getting worse. In fact, it was 55% in 2010, which is when most eCommerce businesses decided they needed to do something about […]