Sales skyrocket for “the iPhone of air conditioners” thanks to engaging email campaigns
When Windmill Air became our client, we embraced the philosophy “less is more.” Their beautifully designed, smart window AC units basically sell themselves; we just had to figure out how to get the info into the right hands.
Several key strategies focused on growing and segmenting the mailing list, as well as refining their email campaigns, allowed Windmill Air to increase email revenue 1,000% year over year.
increase in email revenue year over year
Email sales grew total revenue
We transitioned Windmill Air to Klaviyo, our marketing automation software of choice, and in the process optimized each of their existing email flows. A/B testing allowed us to measure the success of new welcome and abandoned cart flows, gaining our client more insight into what messages truly resonate with their customers.
The introduction of testing and automation, along with fact-driven messaging and beautiful imagery in their campaigns, allowed for their email revenue to grow to 40% of their entire generated revenue.
Lastly, a site migration to Shopify helped simplify all the tasks associated with running an eCommerce business, as well as save our client money.
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A lot of other agencies claim to serve as extensions of their client’s team but lack the chops to deliver on that promise. Future Holidays is actually an extension of our team. They’ve demonstrated that they can act strategically and deliver on their promises to achieve our goals, which is important. Hire them!