Windmill Air
Sales skyrocket for “the iPhone of air conditioners” thanks to engaging email campaigns
Results
%
increase in email revenue year over year
%
Email sales grew total revenue
“We were trying to grow quickly and needed to make email marketing a key piece of our marketing strategy. Future Holidays’ team drives our email lead growth, engagement, and sales. They all the graphics and writes all the content we use in our emails; they’ve created our email templates. They follow an email and content calendar they’ve developed for us in Klaviyo. The most significant result has been the revenue growth from our email lists “
Windmill
When Windmill Air became our client, we embraced the philosophy “less is more.” Their beautifully designed, smart window AC units basically sell themselves; we just had to figure out how to get the info into the right hands.
Several key strategies focused on growing and segmenting the mailing list, as well as refining their email campaigns, allowed Windmill Air to increase email revenue 1,000% year over year.
We transitioned Windmill Air to Klaviyo, our marketing automation software of choice, and in the process optimized each of their existing email flows. A/B testing allowed us to measure the success of new welcome and abandoned cart flows, gaining our client more insight into what messages truly resonate with their customers.
The introduction of testing and automation, along with fact-driven messaging and beautiful imagery in their campaigns, allowed for their email revenue to grow to 40% of their entire generated revenue.
Lastly, a site migration to Shopify helped simplify all the tasks associated with running an eCommerce business, as well as save our client money.
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Plantlife