Looking towards the future with Shopify 2.0
Vapor.com, a vaporizer and cannabis accessory retailer, is one of the many entities owned by Greenlane, their parent company. As a client of Future Holidays for some time, we worked closely with the Greenlane team to audit each of their brands and compile a list of priority technology updates and fixes.
Built on the foundation of a strong working relationship and team effort, the Greenlane team entrusted us to identify areas of opportunity within Vapor.com and lead the initiatives to fix or enhance many aspects of their site .
We quickly determined that a migration from Shopify 1.0 to 2.0 would allow for more website customization as well as increased site speed.
Their existing email flows, including the welcome flow, abandoned cart, and browse abandonment, were outdated and weren’t resonating with their audience like they hoped. We aimed to breathe new life into these flows and align them with the brand’s image.
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