TipStix

1028%

increase in conversion rate

433%

increase in revenue

52.4%

increase in average order value (AOV)

5.41%

peak conversion rate recorded on desktop

Engineering a High-Performance Launch

For a revolutionary product, a standard website isn’t enough. You need a strategic launchpad engineered for performance from day one. For the innovative ski accessory brand TipStix, we built an e-commerce ecosystem that not only introduced their product to the world but also went on to achieve a phenomenal 1028% increase in conversion rate.

Our foundational work in design, user experience, and email strategy created a platform so effective that it drove a 433% surge in revenue and a 52.4% lift in average order value, proving that a strong foundation is the key to explosive growth.

The Challenge: Launching an Innovative Product from Scratch

TipStix was a brand new company with a game-changing product, but they had zero digital presence. They needed to enter a competitive market with a splash, and their success depended entirely on their ability to:

Clearly Educate: Effectively explain what their innovative product is and how it works to a new audience.
Build Instant Trust: Convince skeptical first-time visitors to make a purchase from an unknown brand.
Create a Seamless Path to Purchase: Design a user-friendly shopping experience that converted interest into sales without any friction.

Our Solution: A Conversion-Focused E-commerce Ecosystem

We knew that for TipStix to succeed, every element of their digital presence had to be optimized for clarity, trust, and sales.

A User-Centric Shopify Foundation: We started by building a visually engaging Shopify site focused on an intuitive user experience. The design wasn’t just about looking good; it was engineered to guide users effortlessly to the product information. We implemented a clean, horizontal tab structure on the product pages, ensuring visitors could easily access the description, installation guide, and specifications. This focus on a clear information architecture was a critical factor in the site’s future success.
Bridging the Physical-Digital Gap: To enhance trust and usability post-purchase, we developed a unique QR code system for the product packaging. This code directed customers to a dedicated page with crystal-clear installation instructions and a survey to collect valuable feedback, creating a seamless loop between the physical product and the digital brand experience.
Nurturing Customers from Day One: A launch is just the beginning. To foster long-term loyalty, we configured and designed foundational email flows in Klaviyo. These automated welcome series and customer thank-you emails began building a relationship with every new customer, turning initial buyers into repeat fans of the brand.

The Results: A Platform Built to Perform

The robust platform we built was designed for high performance from the outset. Once live, the site’s conversion-focused design immediately proved its worth. The clear layout and easy access to information created an environment where customers felt confident to buy, and the results speak for themselves:

Explosive Conversion Growth: The site’s conversion rate skyrocketed from a previous high of 0.28% to 2.88%—a 1,028% increase. The desktop experience was particularly strong, achieving a peak conversion rate of 5.41%.
Massive Revenue & AOV Lift: This surge in conversions directly translated to a 433% increase in revenue and a 52.4% increase in average order value, demonstrating that the site’s seamless experience encouraged customers to spend more.

The Power of a Strategic Foundation

Phenomenal metrics are born from a strong foundation. By prioritizing a strategic, user-centric design from the very beginning, we delivered more than just a website for TipStix. We delivered a powerful e-commerce engine that was primed for conversion, ready to scale, and capable of producing extraordinary results.