Chronic Ink
Driving Growth and Engagement with Cutting-Edge CRO & Marketing Strategies for a Premier Toronto Tattoo Studio
%
Increase in Form Fills in just 30 days
%
Email Attribution conversion in 30 days
%
SMS Attribution conversion rate
Chronic Ink
Chronic Ink Tattoo is a world renowned tattoo studio using Shopify to manage their ecommerce operations, their online presence as well as to manage appointment booking for multiple locations. They needed a marketing strategy through Klaviyo that would not only engage their audience but also boost appointment form fills.
The Challenge
- Low engagement with past email campaigns via Klaviyo
- Ineffective call-to-action (CTA) placements on their Shopify-hosted site
- Limited personalized communication
- High drop-off rates on appointment forms
Our Strategy
- Email and SMS Campaigns That Connect: Using Klaviyo, we created visually compelling and targeted content that mirrored the artistic flair of Chronic Ink. The campaigns were designed to connect with their creative community and prompt action.
- Personalized Customer Communication: Through Klaviyo’s powerful segmentation, we personalized messages based on customer interests, highlighting new designs and exclusive promotions to capture their attention.
- Optimized CTAs on Shopify: CTAs were strategically placed on their Shopify site for maximum visibility. We A/B tested different CTA designs and placements to drive more users toward completing their appointment forms.
- Automated Follow-Ups: We implemented automated follow-up sequences via Klaviyo, sending timely reminders to users who abandoned their forms, ensuring they returned to complete the process on their Shopify-powered platform.
The Impact
Leveraging Klaviyo for email and SMS marketing, we helped Chronic Ink Tattoo achieve impressive growth in form fills over May and June:
- Total Form Fills: Increased by 53% over 30 days
- Email Attribution: 97% over 30 days
- SMS Attribution: 0.7% conversion rate
Our efforts not only increased form fills but also strengthened Chronic Ink’s brand loyalty and engagement. By utilizing Klaviyo to optimize email and SMS outreach and improving the user experience on Shopify, we helped Chronic Ink turn challenges into significant growth. This strategy demonstrates the power of strategic, data-driven marketing through tools to drive engagement and deepen customer connections.
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