Windmill Air
Sales skyrocket for “the iPhone of air conditioners” thanks to engaging email campaigns
![](https://futureholidays.co/wp-content/uploads/2022/11/Cover-Lg-1.jpg)
Results
%
increase in email revenue year over year
%
Email sales grew total revenue
“We were trying to grow quickly and needed to make email marketing a key piece of our marketing strategy. Future Holidays’ team drives our email lead growth, engagement, and sales. They all the graphics and writes all the content we use in our emails; they’ve created our email templates. They follow an email and content calendar they’ve developed for us in Klaviyo. The most significant result has been the revenue growth from our email lists “
Windmill
When Windmill Air became our client, we embraced the philosophy “less is more.” Their beautifully designed, smart window AC units basically sell themselves; we just had to figure out how to get the info into the right hands.
Several key strategies focused on growing and segmenting the mailing list, as well as refining their email campaigns, allowed Windmill Air to increase email revenue 1,000% year over year.
We transitioned Windmill Air to Klaviyo, our marketing automation software of choice, and in the process optimized each of their existing email flows. A/B testing allowed us to measure the success of new welcome and abandoned cart flows, gaining our client more insight into what messages truly resonate with their customers.
The introduction of testing and automation, along with fact-driven messaging and beautiful imagery in their campaigns, allowed for their email revenue to grow to 40% of their entire generated revenue.
Lastly, a site migration to Shopify helped simplify all the tasks associated with running an eCommerce business, as well as save our client money.
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![three advertising strips for Wildmill air conditioners with prices, promotions and images of people using the AC](https://futureholidays.co/wp-content/uploads/2022/07/Desktop-2-3.jpg)
![cell phone suspended in the sky next to a hot air balloon showing two wildmill window air conditioners](https://futureholidays.co/wp-content/uploads/2022/07/Desktop-3-3.jpg)
![three advertising strips for Wildmill air conditioners with prices, promotions and images of people using the AC](https://futureholidays.co/wp-content/uploads/2022/07/Desktop-4-2.jpg)
![a cell phone suspended in the sky showing a man at home controlling his window air conditioner wildmil](https://futureholidays.co/wp-content/uploads/2022/07/Desktop-5-1.jpg)
![Two promotional items of wildmill window air conditioner and its management with the application for android and apple](https://futureholidays.co/wp-content/uploads/2022/07/Desktop-6.jpg)
![cell phone suspended in the sky next to a hot air balloon displaying a free app promotion invited by wildmill](https://futureholidays.co/wp-content/uploads/2022/07/Desktop-7.jpg)
![Two wildmill window air conditioner promotional items and their technical specifications](https://futureholidays.co/wp-content/uploads/2022/07/Desktop-8.jpg)
![a white cell phone suspended in the sky and on the screen the image of a wildmil air conditioner with its description](https://futureholidays.co/wp-content/uploads/2022/07/Desktop-9.jpg)
![three advertising strips for Wildmill air conditioners with prices, promotions and images of people using the AC](https://futureholidays.co/wp-content/uploads/2022/07/Desktop-10.jpg)
![the cell phone a sky in the background on the screen three people at a table drinking juice enjoying the AC wildmill](https://futureholidays.co/wp-content/uploads/2022/07/Desktop-11.jpg)
![three advertising strips for Wildmill air conditioners with prices, promotions and images of people using the AC](https://futureholidays.co/wp-content/uploads/2022/07/Desktop-12.jpg)
![the white cell phone suspended in the sky on the screen has a text requesting to use taskrabbit to set up the AC wildmill](https://futureholidays.co/wp-content/uploads/2022/07/Desktop-13.jpg)
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