Windmill

Sales skyrocket for “the iPhone of air conditioners” thanks to engaging email campaigns

letter envelope on top of a pedestal pretending to be in the sky surrounded by two clouds and a hot air balloon

Windmill

When Windmill Air became our client, we embraced the philosophy “less is more.” Their beautifully designed, smart window AC units basically sell themselves; we just had to figure out how to get the info into the right hands.

Several key strategies focused on growing and segmenting the mailing list, as well as refining their email campaigns, allowed Windmill Air to increase email revenue 1,000% year over year.

Results

%

increase in email revenue year over year

%

Email sales grew total revenue

a cell phone suspended in the sky that shows on its screen a promotion of wildmill air conditioning
Wildmill Window Air Conditioner Promoted $10 Savings
the living room of a house decorated with plants and on the wall installed the promoted wildmill window air conditioner
Two friends talking in the living room of the house and controlling the air conditioning wildmill promotion

We transitioned Windmill Air to Klaviyo, our marketing automation software of choice, and in the process optimized each of their existing email flows. A/B testing allowed us to measure the success of new welcome and abandoned cart flows, gaining our client more insight into what messages truly resonate with their customers.

The introduction of testing and automation, along with fact-driven messaging and beautiful imagery in their campaigns, allowed for their email revenue to grow to 40% of their entire generated revenue.

Lastly, a site migration to Shopify helped simplify all the tasks associated with running an eCommerce business, as well as save our client money.

a cell phone suspended in the sky that shows on its screen a promotion of wildmill air conditioning
three advertising strips for Wildmill air conditioners with prices, promotions and images of people using the AC
cell phone suspended in the sky next to a hot air balloon showing two wildmill window air conditioners
three advertising strips for Wildmill air conditioners with prices, promotions and images of people using the AC
a cell phone suspended in the sky showing a man at home controlling his window air conditioner wildmil
Two promotional items of wildmill window air conditioner and its management with the application for android and apple
cell phone suspended in the sky next to a hot air balloon displaying a free app promotion invited by wildmill
Two wildmill window air conditioner promotional items and their technical specifications
a white cell phone suspended in the sky and on the screen the image of a wildmil air conditioner with its description
three advertising strips for Wildmill air conditioners with prices, promotions and images of people using the AC
the cell phone a sky in the background on the screen three people at a table drinking juice enjoying the AC wildmill
three advertising strips for Wildmill air conditioners with prices, promotions and images of people using the AC
the white cell phone suspended in the sky on the screen has a text requesting to use taskrabbit to set up the AC wildmill
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