Insights

Shopify Amazon Integration: A Complete How-To Guide
Sell to both Amazon and Shopify customers. Learn how to integrate Amazon with your Shopify store so you can reach more shoppers and make more sales.
Sell to both Amazon and Shopify customers. Learn how to integrate Amazon with your Shopify store so you can reach more shoppers and make more sales.

Can Selling on Amazon Increase Your Shopify Success?
Selling on Amazon is a powerful strategy for eCommerce businesses. Learn more about adding a new channel to your business alongside your Shopify site.
Selling on Amazon is a powerful strategy for eCommerce businesses. Learn more about adding a new channel to your business alongside your Shopify site.

What’s Your Churn Rate? Using Negative Metrics to Create the Best 2024 Strategy
Track negative metrics like customer churn rate to learn more about how your eCommerce business is performing and what strategic changes you need to make.
Track negative metrics like customer churn rate to learn more about how your eCommerce business is performing and what strategic changes you need to make.

Should You Add Buy with Prime on Your Shopify Site?
Adding a Buy with Prime button to your Shopify store can increase your overall sales. Learn more about the pros, cons, and best practices.
Adding a Buy with Prime button to your Shopify store can increase your overall sales. Learn more about the pros, cons, and best practices.

Conversion Rate Optimization: Why a Long-Term, Iterative Strategy Is the Best Option
The right conversion rate optimization strategy prioritizes constant monitoring and adjustments. See how this approach can drive more conversions and sales.
The right conversion rate optimization strategy prioritizes constant monitoring and adjustments. See how this approach can drive more conversions and sales.

What Is the Online Buyer’s Journey, and How Can You Map One for Your Business?
Understanding the online buyer’s journey will make your marketing content more engaging. Use this guide to plan out content creation and campaigns.
Understanding the online buyer’s journey will make your marketing content more engaging. Use this guide to plan out content creation and campaigns.

The Basics and Best Practices of Managing Returns and Exchanges in Shopify
Refine your processes for returns and exchanges in Shopify to maximize customer loyalty. Follow these steps to build out your workflow and policy.
Refine your processes for returns and exchanges in Shopify to maximize customer loyalty. Follow these steps to build out your workflow and policy.

What Is AOV, and How Can You Increase It?
What is AOV? How can this metric improve your business performance? Read our helpful guide to develop your next strategy.
What is AOV? How can this metric improve your business performance? Read our helpful guide to develop your next strategy.