Insights

Multichannel Klaviyo Strategies for ‘Buy with Prime’ and Shopify
Integrating Klaviyo strategies for Buy with Prime can boost your overall performance. Take a closer look at how the platforms work together.
Integrating Klaviyo strategies for Buy with Prime can boost your overall performance. Take a closer look at how the platforms work together.

The Secret to Higher Email Conversion Rates: There Is No Secret, Just Science
Higher email conversion rates improve sales and customer engagement. Learn more about how detailed, thorough testing will improve your KPIs.
Higher email conversion rates improve sales and customer engagement. Learn more about how detailed, thorough testing will improve your KPIs.

The Key to Bigger Email Marketing ROI Isn’t Consistency—It’s Planning
Improve your email marketing ROI with a more robust planning stage. Use this guide to get your timing and messaging just right.
Improve your email marketing ROI with a more robust planning stage. Use this guide to get your timing and messaging just right.

Ads Are More Expensive: Focus on Increasing Conversion Value
Organizations that prioritize conversion value over ad metrics can see a higher return on investment. Learn more about CRO and how to get started.
Organizations that prioritize conversion value over ad metrics can see a higher return on investment. Learn more about CRO and how to get started.

What’s Your Churn Rate? Using Negative Metrics to Create the Best 2024 Strategy
Track negative metrics like customer churn rate to learn more about how your eCommerce business is performing and what strategic changes you need to make.
Track negative metrics like customer churn rate to learn more about how your eCommerce business is performing and what strategic changes you need to make.

Conversion Rate Optimization: Why a Long-Term, Iterative Strategy Is the Best Option
The right conversion rate optimization strategy prioritizes constant monitoring and adjustments. See how this approach can drive more conversions and sales.
The right conversion rate optimization strategy prioritizes constant monitoring and adjustments. See how this approach can drive more conversions and sales.

Sustaining Business Performance and Maintaining Momentum-Based Growth During a Recession
Keeping your market position or growing your business is possible during recessions. Learn more about sustaining business performance when the market turns.
Keeping your market position or growing your business is possible during recessions. Learn more about sustaining business performance when the market turns.

7 Best Practices When Emailing Your Customers
Following customer email best practices can boost engagement, new subscribers, and your marketing KPIs. Implement these steps to maximize your results.
Following customer email best practices can boost engagement, new subscribers, and your marketing KPIs. Implement these steps to maximize your results.