Insights

6 DIY Product Photography Tips for eCommerce Retailers

6 DIY Product Photography Tips for eCommerce Retailers

In a sea of fast and easy-to-shop competition, you have to make sure your products are appealing if you want to keep sales flowing. Your product photos are the fastest way to capture attention and help future customers decide to purchase from you. But, how do you take photos without having to bring in a […]

Ryan Kodzik December 2, 2019 Marketing Your Shopify Store
Black Friday eCommerce Tips: How to Keep Selling

Black Friday eCommerce Tips: How to Keep Selling

Is your store ready for Black Friday? Black Friday is approaching fast and you are probably scrambling to prepare for the increase in visitors to your online store. How do you create an offer that your audience will find appealing? It has to be better than your competitors and good enough that your customers won’t […]

Ryan Kodzik November 18, 2019 Marketing Your Shopify Store
7 Ways to Reduce Shopping Cart Abandonment and Bounce Rate in 2020

7 Ways to Reduce Shopping Cart Abandonment and Bounce Rate in 2020

What do you do when your store’s website traffic is climbing, but your sales aren’t? Running an online store is a constant battle for sales. You might be doing everything right to get traffic coming in, but when that traffic doesn’t convert into sales and revenue for your business, it’s time to make a change. […]

Ryan Kodzik November 4, 2019 Marketing Your Shopify Store
How to Use Push Notifications to Increase Holiday Sales (Examples)

How to Use Push Notifications to Increase Holiday Sales (Examples)

The holiday shopping season is fast approaching and your competitors are already gearing up their marketing strategies. Everyone is hitting the same channels and spreading their messaging — social media, blogging, email marketing, marketing automation, paid ads, etc. While those are all solid marketing channels, if you want to break through the noise and stand […]

Ryan Kodzik October 18, 2019 Marketing Your Shopify Store
How the Shopify Fulfillment Network will Help Your Long-Term Sales Goals

How the Shopify Fulfillment Network will Help Your Long-Term Sales Goals

You had a good idea for an online store. You chose Shopify as the platform to set you up for success. You painstakingly input your products, set up your payment information, set up shipping details, and launched your site. You’ve likely seen some success with your store, but the struggle to keep up with the […]

Ryan Kodzik September 22, 2019 Marketing Your Shopify Store
How to Write Product Descriptions That Boost Sales

How to Write Product Descriptions That Boost Sales

When it comes to writing descriptions for your products, store owners come in one of two varieties — which one are you? They pack in the features and specs and everything that they think someone would want to know about the product. Or, they throw in a quick sentence or two and try to be […]

Ryan Kodzik August 16, 2019 Marketing Your Shopify Store
How Web Copy Can Help Boost eCommerce Sales

How Web Copy Can Help Boost eCommerce Sales

If you’re in eCommerce sales, there’s a good chance you’ve avoided pouring much work into the copy on your site. It may seem strange to put so much emphasis on web copy however, doing so can drive sales and improve your bottom line. Integrating compelling and informative content into your eCommerce site is an opportunity […]

Ryan Kodzik August 10, 2019 Marketing Your Shopify Store
Shopify on Mobile Devices: 5 Strategies for More Sales

Shopify on Mobile Devices: 5 Strategies for More Sales

In the first quarter of 2019, 79% of traffic and 69% of all orders across all Shopify stores came in on mobile devices. Is your mobile strategy ready to keep up with those numbers? Despite this large number of mobile sales, shopping on mobile devices can still be an incredibly painful experience for consumers and […]

Ryan Kodzik July 1, 2019 Marketing Your Shopify Store