Insights

6 DIY Product Photography Tips for eCommerce Retailers
In a sea of fast and easy-to-shop competition, you have to make sure your products are appealing if you want to keep sales flowing. Your product photos are the fastest way to capture attention and help future customers decide to purchase from you. But, how do you take photos without having to bring in a […]
In a sea of fast and easy-to-shop competition, you have to make sure your products are appealing if you want to keep sales flowing. Your product photos are the fastest way to capture attention and help future customers decide to purchase from you. But, how do you take photos without having to bring in a […]

Black Friday eCommerce Tips: How to Keep Selling
Is your store ready for Black Friday? Black Friday is approaching fast and you are probably scrambling to prepare for the increase in visitors to your online store. How do you create an offer that your audience will find appealing? It has to be better than your competitors and good enough that your customers won’t […]
Is your store ready for Black Friday? Black Friday is approaching fast and you are probably scrambling to prepare for the increase in visitors to your online store. How do you create an offer that your audience will find appealing? It has to be better than your competitors and good enough that your customers won’t […]

7 Ways to Reduce Shopping Cart Abandonment and Bounce Rate in 2020
What do you do when your store’s website traffic is climbing, but your sales aren’t? Running an online store is a constant battle for sales. You might be doing everything right to get traffic coming in, but when that traffic doesn’t convert into sales and revenue for your business, it’s time to make a change. […]
What do you do when your store’s website traffic is climbing, but your sales aren’t? Running an online store is a constant battle for sales. You might be doing everything right to get traffic coming in, but when that traffic doesn’t convert into sales and revenue for your business, it’s time to make a change. […]

How to Use Push Notifications to Increase Holiday Sales (Examples)
The holiday shopping season is fast approaching and your competitors are already gearing up their marketing strategies. Everyone is hitting the same channels and spreading their messaging — social media, blogging, email marketing, marketing automation, paid ads, etc. While those are all solid marketing channels, if you want to break through the noise and stand […]
The holiday shopping season is fast approaching and your competitors are already gearing up their marketing strategies. Everyone is hitting the same channels and spreading their messaging — social media, blogging, email marketing, marketing automation, paid ads, etc. While those are all solid marketing channels, if you want to break through the noise and stand […]

How to Increase Holiday Sales with an eStore Conversion Checkup (2019)
Running an eCommerce business is almost always more complicated than people anticipate. You choose the right products, build your store and provide excellent customer service. Not to mention do marketing to build awareness, and start generating sales. Things are good — but you know they could be better. With the holidays approaching even a simple […]
Running an eCommerce business is almost always more complicated than people anticipate. You choose the right products, build your store and provide excellent customer service. Not to mention do marketing to build awareness, and start generating sales. Things are good — but you know they could be better. With the holidays approaching even a simple […]

How the Shopify Fulfillment Network will Help Your Long-Term Sales Goals
You had a good idea for an online store. You chose Shopify as the platform to set you up for success. You painstakingly input your products, set up your payment information, set up shipping details, and launched your site. You’ve likely seen some success with your store, but the struggle to keep up with the […]
You had a good idea for an online store. You chose Shopify as the platform to set you up for success. You painstakingly input your products, set up your payment information, set up shipping details, and launched your site. You’ve likely seen some success with your store, but the struggle to keep up with the […]

Shopify Unite 2019: A Look at What’s Coming
Every year, the team at Shopify come together to host a conference and announce their plans for upcoming new features and improvements to the software. At Shopify Unite 2019 they announced some pretty big — and pretty amazing — new things coming for store owners. We’re going to break down some of the biggest and […]
Every year, the team at Shopify come together to host a conference and announce their plans for upcoming new features and improvements to the software. At Shopify Unite 2019 they announced some pretty big — and pretty amazing — new things coming for store owners. We’re going to break down some of the biggest and […]

How to Write Product Descriptions That Boost Sales
When it comes to writing descriptions for your products, store owners come in one of two varieties — which one are you? They pack in the features and specs and everything that they think someone would want to know about the product. Or, they throw in a quick sentence or two and try to be […]
When it comes to writing descriptions for your products, store owners come in one of two varieties — which one are you? They pack in the features and specs and everything that they think someone would want to know about the product. Or, they throw in a quick sentence or two and try to be […]