How Can I Increase My eCommerce Shop’s Site Traffic?
Understanding your site traffic is a bit more complicated than simply knowing how many people have visited your site. How did most of your visitors access your site? How long did they spend browsing and how many of them actually make a purchase? As an eCommerce shop owner, knowing how to both bring new visitors to your site and keep them engaged is a must when it comes to growing your business. Here is an overview of how measuring site traffic works, as well as several tips for increasing yours!
How Is Site Traffic Measured?
Simply put, site traffic measures the number of unique visitors to your site each day based on IP addresses. Google Analytics also provides several categories of more complex information that can be used to further understand the success of your site, such as separating overall new users from returning users, identifying where your site visitors come from (such as your marketing emails, social media pages, or a Google search), and your engagement, conversion, and bounce rates.
These details can be used to identify the amount of interest various strategies are bringing to your site, as well as how many visitors have meaningful interactions with your content or eventually make a purchase. Although increasing your overall site traffic is important, it’s even more helpful to analyze how much of that traffic is actually benefiting your business.
Tips and Tactics for Increasing Site Traffic
Effectively boosting your site traffic involves both increasing the actual number of people that visit your site and increasing the number of people who actually spend a significant amount of time browsing or make a purchase. Having an effective acquisition strategy, such as a popup that invites visitors to sign up for emails, is a must when it comes to keeping your new visitors interested once they get to your site. Here are several tips for increasing your site traffic, conversion rates, and overall engagement!
Improve Your Content Marketing Strategy
Creating a blog, podcast, YouTube channel, or similar content marketing project gives you an outlet for digging deeply into specific benefits of using your products, other tips and topics that are related to your industry, and how choosing your brand can make your potential customers’ lives better. These content marketing strategies often build a following of their own, and forming a relationship with these followers increases their trust in your brand and interest in visiting your website to learn more about your products.
With 86% of online searches happening on Google, it makes sense to dedicate a hearty portion of your budget to paid ads. There are a variety of ads you can create – from graphic-focused to simply text – and you can also choose when and where your ads appear. Ads on Google work best when you drive traffic to a specific page on your site, or create a landing page. It gives the potential buyer a clear and direct message, in addition to making it easier to complete a desired action, such as a purchase. You can set up campaigns to drive new visitors to your site, retarget past visitors to entice them to come back, and collect all the data right within Google’s arsenal of tools.
Advertise on Social Media
Your regular Instagram, Facebook, and other social media posts should be carefully planned and create value for your current followers on their own, but they aren’t enough to attract new visitors who have never heard of your brand to your site. Running paid ad campaigns on social media expands the visibility of specific posts to people who aren’t following you but have the potential to be interested in your products. Although privacy settings are constantly changing, most major social media platforms give brands the opportunity to adjust certain settings to target paid social media posts to people who fit the typical demographics and interests that their products are intended for.
Be sure your site is running properly before intentionally bringing new visitors to your site to avoid losing their attention because your site is slow, has links that are not working properly, or is disorganized.
Boost Your Social Media Engagement
Increasing the number of people who see your social media posts is a good starting point, but engagement is key when it comes to convincing your followers to look beyond the aesthetic photos and clever captions and actually consider making a purchase. Encouraging your followers to share and comment on your posts boosts your algorithms, which can help more people see your posts, and replying to comments shows your followers you care about them as people, not just as sales, and are genuinely interested in taking their feedback into consideration. Including a link to your site in your posts or in your social media bios and consistently encouraging your followers to use it makes it easy for them to find their way to your site and explore everything your brand has to offer.
Partnering with social media influencers can also be an effective strategy for drawing more people to your site that may not have previously been aware of or interested in your brand. In exchange for free products to promote or other compensation, these influencers will create YouTube videos, Instagram posts, or other social media content that showcases what makes your products special and directs their followers to your website to learn more.
Create an Email List
Creating and taking steps to grow your email list is often the easiest and most cost-effective way to boost your site traffic. Sending mass emails that share details about your new collection or latest promotion is an inexpensive strategy for getting the word out to everyone who has shown interest in communicating with your brand at once, and including a link that directs readers to specific products or deals on your site is an easy way to boost site traffic by giving many people an incentive to visit your site at once.
It’s important to note that people who visit your site through a link in a marketing email are usually not new customers, as most subscribers join your email list after making a purchase or to unlock a discount or other bonus once they’re already on your site.
However, leveraging a mailing list through Klaviyo gives you an effective and user-friendly way to manage the subscribers you do have by automating your email marketing campaigns and customizing who receives specific types of information. For example, Klaviyo makes it easy to send a special discount code to subscribers who have not placed an order within a certain amount of time or showcase a handful of related products to customers that just made a purchase to keep them coming back without much extra effort on your part.
Create a Loyalty Program
Designing a loyalty program can be an easy way to keep happy customers coming back, especially if you sell products that will run out and need to be repurchased. Your loyalty program can be as simple as offering a discount or free item after a customer places a certain number of orders or spends a certain amount of money, and more repeat customers will result in more site traffic.
At Future Holidays, we are here to help you design a website that delights your site visitors. We can also help you plan email marketing campaigns and other advertising strategies that attract visitors to your site. Contact us today to learn more about strategies that can help you increase your website traffic!