Important eCommerce Dates for 2024 + FREE Calendar Template

In a perfect world, your online store would experience consistent growth month after month. However, seasoned marketers know this isn’t always the case. To stay ahead of the game, crafting your 2024 eCommerce marketing strategy is essential to tracking key dates and organizing campaigns around them.

It’s equally important to plan your promotions well in advance. The more organized you are, the better you can outpace competitors who rush to meet deadlines.

We’ve created a list of essential eCommerce dates for 2024—from major shopping events like Black Friday to niche holidays that may resonate with your audience. We’ll explain why each date matters and offer ideas on how to optimize your campaigns.

These 15 dates are just the beginning.

For a comprehensive guide, download our FREE 2024 ecommerce marketing calendar.

January 25: New Year’s Resolutions

Rather than just one day, this period is an ideal time to take advantage of post-holiday shopping habits. After the Christmas frenzy, many consumers focus on their New Year’s goals, boosting sales as they look for products to support these resolutions.

January 25, roughly a month after Christmas, often signals the end of many return policies and holiday promotions. Use this time to drive last-minute gift card redemptions or purchases.
Automated emails can help create a sense of urgency, as most resolutions begin to lose steam by the end of January.

February 14: Valentine’s Day

Valentine’s Day remains a significant opportunity for online sales, particularly among millennials (ages 25–40). Kick off your promotions in late January to ensure shipping times are clear for the holiday.

Design campaigns around the joy of gift-giving. Use pop-ups, banners, and emails to promote romantic products, and consider changing your site’s visuals to reflect classic Valentine’s themes like red, pink, and heart motifs.

February 20: Love Your Pet Day

If you specialize in pet products, this is your chance to shine! Even if your brand doesn’t focus on pets, you can still get creative by celebrating pet owners. Offer special promotions for pet sitters or launch exclusive pet-related deals.

Because this holiday isn’t as well-known, start your promotions in mid-January to build awareness and create excitement.

March 8: International Women’s Day

International Women’s Day provides a great opportunity to connect your brand with a meaningful cause. A thoughtful, non-commercial campaign—such as an email recognizing female mentors—can leave a lasting impression. Plan your messaging in late February to have it ready on time.

April 10: Siblings Day

Take advantage of the playful sibling rivalry with creative campaigns. Promote both heartfelt and humorous gifts, making this day ideal for lower-priced or quirky items. Begin your promotional efforts in early April to catch the attention of shoppers looking for fun, affordable gifts.

April 22: Earth Day

Earth Day is perfect for showcasing eco-friendly products or highlighting your brand’s sustainability efforts. On this day, spotlight your green initiatives or charitable contributions to environmental causes. Consider giving your website and social media a “green” makeover to match the day’s theme.

May 12: Mother’s Day

Mother’s Day consistently outperforms Valentine’s Day in terms of online sales, making it a crucial event for your 2024 marketing calendar. Start promoting products like jewelry, home goods, and coffee in early April, and ramp up your campaigns as the date draws near.

June 16: Father’s Day

While it’s not as big as Mother’s Day, Father’s Day is still an important retail event. Promote dad-friendly items such as gadgets, tools, or outdoor gear. Launch your campaigns in mid-May, focusing on summer-themed products like BBQ equipment or camping gear.

July 7: World Chocolate Day

World Chocolate Day offers a sweet chance to boost sales, especially if you sell food, beverages, or lifestyle products. Run chocolate-themed promotions starting a few days in advance, and focus your marketing heavily on July 7 to capture the day’s excitement.

August 1: Back to School

August is prime time for back-to-school shopping, making it a key month for eCommerce. Whether you’re targeting parents, students, or educators, launch your campaigns in early August and continue them through September to make the most of this busy shopping season.

October 16: World Food Day

Though it may not seem directly linked to eCommerce, World Food Day presents an excellent opportunity to tie your brand to a charitable cause. Consider running a promotion where a portion of proceeds is donated to fight hunger.

October 31: Halloween

Halloween is a major retail event, particularly for costume sellers and party supply stores. Begin your promotions in early October, and get creative with spooky-themed designs on your website and social media channels to engage customers.

November 29: Black Friday

Black Friday is the official kickoff to the holiday shopping season and remains a critical day for eCommerce. Start planning your strategy in September, and intensify your marketing efforts in the week leading up to the event. Be sure your website is optimized to handle high traffic volumes.

December 2: Cyber Monday

Cyber Monday is an essential day for online-only deals and discounts. Align your Cyber Monday promotions with your Black Friday efforts, but focus on digital goods and tech products. Begin promoting these sales in early November for the best results.

December 21: Super Saturday

Super Saturday is the last major shopping day before Christmas, giving you a final chance to attract last-minute buyers. Promote express shipping options and last-minute gifts to capture these procrastinating shoppers. Build momentum by starting your campaigns in early December.

Make sure to map out your 2024 eCommerce calendar early to capitalize on all these opportunities. Download our FREE marketing calendar today!