How to Strategically Organize Your Products in Shopify to Get More Sales
It’s no secret that your product organization in your Shopify store has a major impact on the way users browse and shop as well as their overall experience.
You’ve probably agonized over your collection and tag structure since the launch of your store — and invested too much of your time getting it all together. Despite that, you probably already know that it could be better.
Finding the correct combination of easy management (for you) and easy browsing (for your customers), isn’t easy. If it were, then every single Shopify store would be successful — and we all know that’s not the case.
Don’t fret any longer. We’ve helped hundreds of Shopify store owners just like you organize their products while designing themes that are meant to impress and, in the end, convert. Our main goal is — and always will be — to increase conversions for your store.
So without further ado, here are some top tips for product organization within your Shopify store. They won’t disappoint.
How to Strategically Organize Your Shopify Products
Yes, learning to organize your products in Shopify can be a tedious nightmare, but we’re here to make it easy. Follow these steps and you’ll be sure to ease the stress of organizing (and then re-organizing) your Shopify store!
The upkeep on a Shopify store never ends, but if you learn how to manage it properly, it will get easier.
Step 1: Understand Organization Capabilities
Shopify has a huge capability when it comes to product organization. The platform uses collections and tags that will allow you to organize and filter your products at the same time. It also allows you to customize your theme to further refine your display.
Collections are used specifically to gather similar products into their own groups (short sleeve t-shirts, long sleeve t-shirts). You can name and rename collections as your inventory and business goals change.
Tags are used within collections to narrow them down using key search terms. This allows users to search for a purple shirt within your collection of short sleeve t-shirts.
Themes are different from tags and collections because they allow you to customize the actual display of the collections and tags. These are featured on the front end, to make the user experience easier and to better organize your products in Shopify.
It’s all about breaking the store down into sections that are easy to browse. Easy browsing makes for happy customers. Happy customers make for conversions.
Step 2: Simple vs. Nested Collections
Simple collections are the organization of your collections in their simplest form. For example, if your site specializes in women’s clothing, you could use a collection of “Women’s Shirts” or “Women’s Leggings”.
This way, a store visitor could find all medium sized shirts just by the click of a mouse. Simple collections work wonderfully for smaller stores that either don’t carry a lot of product, or that don’t have a wide variety.
Simple collections will put everything that you’ve got right out there, so consumers can get a good idea from the get-go if you’ve got what they’re looking for.
Nested collections will work for organizing your products in Shopify when you’ve got a large amount of products. Too many products in a simple collection make it difficult for customers to see everything you have. Often, they’ll become overwhelmed and leave.
Nested collections will make it easier for customers to navigate your products, which will keep them browsing for longer. When site visitors can access what they need right away, you’re more likely to have a conversion.
Perhaps a customer wants to see only dress shirts in large size. With nested collections, this is possible. Here is an example of a nested collection:
- “Women’s Shirts” >> “Dress Shirts” >> Tag: Medium
- “Women’s Shirts” >> “T-Shirts” >> Tag: Large
Step 3: Plan Your Organizational Structure
If you’re going to successfully organize your products in Shopify, you’ve got to have some sort of structure planned out beforehand. It starts with a review of every product. If you’ve got a huge collection of products, you’ll want to consider breaking them down into nested collections.
If not, you can definitely use simple collections in order to keep it easy and breezy. If you’re unsure of how to proceed, schedule a meeting so we can further discuss the options that you have for site organization.
You can also take a look at your competitors and see what is working for them. How they are arranging their products is likely the key to their success, because they’re doing it with the audience in mind.
In fact, competitors are a great place to look for inspiration when it comes to how you should structure your store and organize your products.
When you are organizing your Shopify store, think of the experience your users will have, especially in the hustle and bustle of the holiday season. You want to find the perfect balance between nested and simple collections, where users don’t have to click or scroll for more than a minute.
Step 4: Implement Your Structure
Implementing your structure is a huge process that can be incredibly time-consuming, especially when done incorrectly or at the last minute. You’ll need a theme developer to modify your theme so it allows you to use and display nested collections.
Hiring an outside resource is the best option here because expertise based on past experience will reduce your burden substantially. Handing the whole project off to an expert will grant you the time to focus on other aspects of your business, while substantially raising the chances of future conversions.
Making these adjustments is never easy, and it’s a task best left to professionals because chances are, we’ve done it all before. Get in touch today to schedule a meeting. We will discuss your needs in depth, and you can finally feel your Shopify organization worries melt away.