How We Unlocked 22% Hidden Revenue Using AI

What do you do when your email marketing is already crushing it?

For most, the answer is “don’t touch it.” For us, the answer is “make it smarter.”

That’s exactly what we did with the gut-friendly snack brand, BelliWelli. After a hugely successful first project, we saw an opportunity to amplify our results even further. By strategically partnering with the first-party data platform Aimerce, we were able to add another layer of intelligence to our email marketing and open up a significant new revenue stream.

This is the story of how we took “great” and made it even better.

Step 1: Building the Engine

First, we got the basics dialed in for BelliWelli. We rebuilt their Klaviyo flows from the ground up, turning their abandoned carts and back-in-stock lists into powerful, reliable revenue streams. The results were huge, and the foundation was strong. The machine was running beautifully.

The “What’s Next?” Problem

But we knew there was more money being left on the table. Every day, potential customers visited the BelliWelli site, but thanks to privacy changes and tracking limitations, many remained anonymous “ghosts.” Our existing automations were working for the customers we could see, but how could we reach the ones we couldn’t?

The Answer: A Longer Memory

Our solution wasn’t just to get more data, but to expand the timeframe in which we could use it.
We partnered with Aimerce, an advanced platform that extends the window for recognizing customer activity. This allowed us to identify users who would normally be lost due to expiring browser cookies and other privacy limitations. Using Aimerce’s custom triggers within Klaviyo, we could finally target this valuable, previously unreachable audience with our proven automation strategies.

The Payoff: A 22% Revenue Lift

The result was like adding a turbocharger to an already fast car.

This new layer of activity, targeting a previously invisible audience segment, immediately proved its worth. It generated a pure, additive revenue lift of 22.37% from this new strategy alone, creating a significant and entirely new channel for BelliWelli’s growth.

The Lesson: Great Isn’t Good Enough

This project proves a simple but powerful truth: a strong foundation is essential, but real growth comes from never being satisfied. By proactively layering cutting-edge technology on top of our proven strategies, we’re able to find and unlock new pockets of revenue for our clients that others miss.

It’s how we ensure our clients don’t just keep up with the competition; they stay ahead of it.