Insights
MMS Marketing for E-Commerce: What It Is and How to Use It
Consumers today are bombarded with messages. Between email promotions, social media ads, and push notifications, it’s getting harder to capture attention—let alone drive engagement. That’s where MMS marketing changes the game. Unlike standard SMS messages, MMS allows you to send images, GIFs, and even short videos, making your messages more visually appealing and harder to […]
Consumers today are bombarded with messages. Between email promotions, social media ads, and push notifications, it’s getting harder to capture attention—let alone drive engagement. That’s where MMS marketing changes the game. Unlike standard SMS messages, MMS allows you to send images, GIFs, and even short videos, making your messages more visually appealing and harder to […]
What Is Churn Rate? How to Calculate & Reduce Customer Loss
Losing customers is expensive. Businesses work hard to acquire customers, but without a solid retention strategy, many leave just as quickly. What is churn rate? It’s a key metric that tracks how many customers stop doing business with you. Understanding churn rate meaning, how to measure it, and strategies to reduce churn rate can help […]
Losing customers is expensive. Businesses work hard to acquire customers, but without a solid retention strategy, many leave just as quickly. What is churn rate? It’s a key metric that tracks how many customers stop doing business with you. Understanding churn rate meaning, how to measure it, and strategies to reduce churn rate can help […]
What Is LTV Marketing? A Guide to Retaining and Growing Customers
Customer acquisition is only the first step in building a successful e-commerce business. The true driver of sustainable revenue growth lies in retaining customers and maximizing their lifetime value (LTV).E-commerce brands that focus solely on one-time transactions often struggle with high acquisition costs and unpredictable revenue. In contrast, LTV marketing helps businesses turn customers into […]
Customer acquisition is only the first step in building a successful e-commerce business. The true driver of sustainable revenue growth lies in retaining customers and maximizing their lifetime value (LTV).E-commerce brands that focus solely on one-time transactions often struggle with high acquisition costs and unpredictable revenue. In contrast, LTV marketing helps businesses turn customers into […]