The Vault Pro Scooters: Scooter brand’s sees 16% in AOV with redesign and UX enhancements
8%
increase in conversion rate
16%
increase in AOV
20%
increase in site speed
The Vault Pro Scooters
The Vault Pro Scooters, a haven for riders and fingerboard fanatics, wanted to inject some serious adrenaline into their online store. Faced with a clunky, hard-to-navigate website, they teamed up with us to create a high-octane online experience to boost sales and stoke the passion of their community.
The Challenge
- The existing Shopify theme was outdated and difficult to customize, hindering scalability and developer intervention.requiring constant
- Poor site navigation and confusing product displays led to customer frustration, low engagement, return rates.and high
- The website lacked a clear visual hierarchy, making it difficult for customers to find sales, key information.promotions, and
Our Strategy
- Upgraded Theme:
We migrated the store to a modern, customizable Shopify theme, providing a flexible framework for and enhancements.future updates - Streamlined Navigation:
We redesigned the site navigation to be more intuitive and user-friendly, ensuring easy access to products, essential information.promotions, and - Enhanced Product Displays:
We optimized product pages with clear visuals, compelling prominent calls-to-action.descriptions, and - Strategic A/B Testing:
We conducted rigorous A/B testing on key elements like sales button placement and promotional maximize conversions.banners to - Ongoing Optimization:
We implemented a continuous improvement process, monitoring site performance and making regular optimizations to enhance speed, user experience.accessibility, and
The Impact
- Conversion Boost:
By strategically placing sales buttons and improving site navigation, we achieved a 7.7% conversion rates.increase in - Increased Engagement:
Enhanced product displays and a more user-friendly interface resulted in a 15.71% visitor engagement.increase in - Improved Site Performance:
Optimization efforts implemented at launch led to an 18-20% increase in page load speeds, enhancing the overall shopping experience. With shorter load times, customers got the info they lightning speed.needed at
Conclusion
Through a comprehensive website overhaul focused on user experience, navigation, and ongoing optimization, we helped The Vault Pro Scooters achieve significant improvements in site performance, customer engagement, and conversion rates. This case study demonstrates the power of strategic design, data-driven decision-making, and a commitment to continuous improvement in driving ecommerce success for niche businesses.
