James Coffee Co.: Revitalized email campaigns produce a 48% increase in sales

Strategy & Outcome

By strategically launching a new “Create a Bundle” page and an email campaign for their latest Highpoint coffee line, we helped James Coffee Company significantly increase both attributed revenue from campaigns and website engagement. 

• “Create a Bundle” page added to the navigation, allowing customers to easily access the page where they can choose different coffees, subscription preferences, and ultimately save money on their order. In just one week, views and number of users on the page increased 500% and 600%, respectively. Since the “Create a Bundle” page would play an integral role in increasing AOV as well, positioning it at the top of the site was imperative.
  
• To announce their newest decaf and half caff coffee line, Highpoint, we launched a dedicated email campaign to the brand’s loyal followers. The email generated a 63% open rate and 49% click through rate.

The Challenge

• Previous email campaigns were a bit weak, lacking that caffeine kick.
• Promotions weren’t hitting the right customers with the right offers.
• It was hard to tell what was working and what wasn’t.

Our Strategy

• Targeted Emails:
  We crafted campaigns around key events like Father’s Day and new product launches, speaking directly to engaged customers and VIPs.
• Optimized Timing and Content:
  Klaviyo’s Smart Send Time ensured emails arrived at the perfect moment. We tested subject lines and content to maximize impact.
• Personalized Promotions:
  We brewed up special offers for VIP customers, like exclusive discounts and tempting bundles, based on their past purchases.

The Impact

• Sky-high Engagement:
  The Father’s Day Sale Reminder campaign achieved a stellar 69.75% open rate!
• Click-worthy Content:
  The New Merch Launch campaign saw a 2.02% click-through rate, driving serious interest.
• Sales Explosion:
  The Father’s Day campaign series delivered a 48% increase in sales!

Conclusion

With a dash of Klaviyo magic and a sprinkle of strategic thinking, we helped James Coffee Co. brew a winning email campaign that supercharged engagement and sales.