James Coffee Co.: Revitalized email campaigns produce a 48% increase in sales

Strategy & Outcome

By strategically launching a new “Create a Bundle” page and an email campaign for their latest Highpoint coffee line, we helped James Coffee increase bothCompany significantlyattributed revenue from campaigns and website engagement. 

• “Create a Bundle” page added to the navigation, allowing customers to easily access the page where they can choose different coffees, subscription preferences, and ultimately save money on their order. In just one week, views and number of users on the page increased 500% and 600%, respectively. Since the “Create a Bundle” page would play an integral role in increasing AOV as well, positioning it was imperative.the sitetop ofat the
  
• To announce their newest decaf and half caff coffee line, Highpoint, we launched a dedicated email campaign to the brand’s loyal followers. The email generated a through rate..49% clickrate and63% open

The Challenge

• Previous email campaigns were a bit weak, caffeine kick.lacking that
• Promotions weren’t hitting the right customers right offers.with the
• It was hard to tell what was what wasn’t.working and

Our Strategy

• Targeted Emails:
  We crafted campaigns around key events like Father’s Day and new product launches, speaking directly to and VIPs.engaged customers
• Optimized Timing and Content:
  Klaviyo’s Smart Send Time ensured emails arrived at the perfect moment. We tested subject lines and maximize impact.content to
• Personalized Promotions:
  We brewed up special offers for VIP customers, like exclusive discounts and tempting bundles, based past purchases.on their

The Impact

• Sky-high Engagement:The Father’s Day Sale Reminder campaign achieved a open rate!stellar 69.75%
• Click-worthy Content:
  The New Merch Launch campaign saw a 2.02% click-through serious interest.rate, driving
• Sales Explosion:The Father’s Day campaign series delivered a in sales!48% increase

Conclusion

With a dash of Klaviyo magic and a sprinkle of strategic thinking, we helped James Coffee Co. brew a winning email campaign that supercharged engagement and sales.