Gabriela Ceballos: Providing a Seamless Shopping Journey with Real-Time Data Sync
The Results at a Glance
27%
increase in loading speed
5%
increase in Black Friday/Cyber Monday revenue
137%
increase in attributed revenue to Klaviyo for Black Friday/Cyber Monday
1149%
increase in flow revenue for Black Friday/Cyber Monday
Gabriela Ceballos
Creating some digital sparkle for an online and brick-and-mortar jewelry retailer
Gabriela Ceballos Jewelry, a boutique jewelry brand with nationwide retail stores and an e-Commerce site, enlisted the help of Future Holidays to help prioritize sales initiatives and website optimizations to drive revenue. Right away, we identified specific goals for Gabriela Ceballos, working in conjunction with the client’s requests.
Grow Revenue Through Email & SMS: Develop and launch optimized email/SMS marketing strategies and data segmentation to drive revenue, retention, and marketing list growth.
Lifecycle & Promotional Campaigns: Create and implement automated marketing flows including Welcome, Abandoned Cart, Browse Abandonment, Post Purchase, and Re-engagement/Win-back sequences to deliver the right message at the right time.
Seamless Omnichannel Experience: Monitor and optimize the user experience between brick-and-mortar locations and the website to ensure a seamless shopping experience for all customers. Proactively identify website UX improvements through A/B testing to enhance engagement and revenue.
What We Did
Implemented Sync App for Shopify
Black Friday/Cyber Monday Strategy and Execution
Automated Flows
Sync App Integration for Shopify
In October 2025, we introduced the Sync app, which is designed to eliminate data fragmentation. By integrating the digital and physical storefronts, we enabled a comprehensive 360-degree view of the customer journey.
Omnichannel Customer Sync: Unified customer profiles across all retail and web touchpoints, ensuring a consistent identity regardless of where they shop.
Cross-Store Discount Logic: Established foundational discount synchronization to maintain promotional unity across the entire store network.
Unified Product Catalog: Synchronized real-time inventory and catalog data from all physical locations to the central marketing hub for more accurate product recommendations.
Future Roadmap: We are currently scaling this infrastructure to include advanced, dynamic discount synchronization and a bespoke app dashboard, providing the Gabriela Ceballos team with enhanced visibility and granular administrative control over their omnichannel operations.
Black Friday/Cyber Monday 2025
Strategic BFCM Execution: Driving AOV through Intentionality
For the Black Friday/Cyber Monday (BFCM) season, we deployed a high-impact, four-email promotional sequence designed to maximize customer lifetime value and drive a significant increase in Average Order Value (AOV).
The strategy centered on an exclusive free gift with orders exceeding $150. By positioning this curated surprise as the ultimate reward for higher spending, we successfully incentivized customers to add additional charms to their carts.
The multi-touch sequence, spanning from an early access teaser to a final “last call” for Cyber Monday, maintained consistent engagement while leveraging triggers like exclusivity and urgency. The client saw a 5% increase in revenue over this holiday weekend, with 137% increase in revenue attributed to Klaviyo and the marketing campaigns.
Automated Flows
“Added to Cart” Flow
Beyond seasonal promotions, we audited the existing automation ecosystem and identified a significant revenue leak: the standard abandoned cart flow only triggered for those who reached the checkout stage. This left a segment of high-intent traffic (users who added items to their cart but left before initiating checkout) completely unaddressed.
To bridge this gap, we engineered and launched a new two-part “Added to Cart” automation. By delivering timely, personalized reminders to shoppers who haven’t yet reached the checkout page, we established a persistent revenue driver that automatically recovers sales that were previously lost to the void.
Next Project →
Tomo Golf