Eyce Molds

Meet Eyce Molds

Eyce Molds created a new product category in the cannabis accessories space when they introduced silicone smoking pipes more than 10 years ago. The brand has been committed to pushing the envelope creatively, and producing the most durable, trusted products on the cannabis market.

The Ask

We were tasked with modernizing Eyce Molds’ current site to reflect the futuristic, barrier-breaking nature of the brand. The new site would rely heavily on visual elements, including animation, motion, and high-def video. We also had to accurately display a vast array of vibrant colors that were representative of their products.

The redesign of the website would eventually trickle over to email template revamps as well. The goal was to increase conversions and create better customer engagement with improved visual aspects that accurately represented the brand.

The Answer

A site migration and redesign on a custom theme was necessary in order to create not only a visually stunning website, but also one that was fast. A customized footer  with moving elements within the company’s logo was the cherry on top of a website that truly wows every visitor. Their Klaviyo email templates were also customized and we provided guidance on how to improve metrics.

The Impact

On the analytical end, Eyce Molds saw an enhanced user experience with the redesign and improved site speed. The client finally felt that the website accurately depicted the current status of the brand. We were successful in creating an immersive world that represented the brand’s identity and was anything but ordinary.