Echelon

143%

revenue growth in a single month

13x

the monthly subscriber acquisition rate

10%

of total monthly sales driven by our new sign-up unit

High Stakes, Higher Performance

For a brand with a “cult” following, growth means more than just sales. It means giving their passionate community a major win. In June 2025, we helped Echelon do just that. We launched a campaign that drove 143% month-over-month revenue growth and sold out their new flavor in just 24 hours.

This wasn’t just a successful launch. It was a smart plan to turn event hype into a lasting advantage for the brand. Our strategy 13x’d their subscriber acquisition and built a system so effective it independently drove 10% of the company’s total sales for the month.

The Challenge: Turning a Moment into Momentum

The mission was clear. Echelon was debuting their new “Killer Apple” flavor at the U.S. Army’s 250th birthday, promoted by the popular Unsubscribe Podcast. This meant a huge, but temporary, wave of traffic was coming. The website had to perform flawlessly under pressure and turn a weekend of hype into a month of record sales.

Our Strategy: A Two-Part Attack

We deployed a two-part strategy designed to maximize the initial sales rush and then convert those new visitors into long-term fans.

Part 1: The Irresistible Offer

To ensure a strong start, we implemented a $5 trial pack add-on. This smart upsell gave new customers an easy chance to sample four of Echelon’s bestsellers. Placed strategically across the site, this offer was a key part of the 24-hour sellout and significantly boosted the average order value.

Part 2: The Advanced Acquisition Engine

To turn new visitors into loyal customers, we built a sophisticated customer acquisition engine. This was a smart user journey engineered to maximize engagement.

The system started with an intriguing teaser to capture attention, then presented a branded tiered offer: 10% off for an email, and a better 15% off if the user also provided their SMS number. The core of the strategy was the split welcome flow we built behind the scenes.

This advanced automation delivered a unique journey to each new subscriber, customizing the welcome messages based on the data they provided. The engine performed beautifully, hitting an impressive 6% submission rate, well above industry benchmarks, and creating an entirely new growth channel for the brand.

The Takeaway

This project was about capitalizing on a key moment. By combining a smart offer with advanced automation, we delivered more than just a sold-out product. We created a huge increase in revenue and armed Echelon with a powerful system to fuel their future growth. We didn’t just clear a high bar. We set a new one.