Bixby & Ball Registry: Accelerating new sales opportunities with a custom gift registry strategy

The Challenge

Despite their impressive product offerings, Bixby & Ball lacked a gift registry feature, potentially missing out on sales opportunities surrounding weddings, new home celebrations, baby showers, and other gifting occasions.

Our Strategy

• Seizing the Opportunity:
  We recognized the potential of a gift registry to increase customer engagement and drive sales for Bixby & Ball.
• Seamless Integration:
  We leveraged a third party application seamlessly integrate the registry experience into their existing e-commerce site and brick and mortar shops at a lower price than a custom-built solution.
• Tailored Brand Experience:
  We customized the application’s design and functionality to ensure a cohesive and elegant brand experience for Bixby & Ball customers.
• Enhanced Convenience:
  To optimize usability, we implemented new features such as streamlined address capture and direct-to-recipient gifting options that weren’t available in the original app.

The Impact

• Expanded Customer Offering:
  The gift registry provides Bixby & Ball customers with a valuable new service, enhancing their shopping experience.
• Increased Revenue Potential:
  The registry opens up new avenues for sales, particularly during peak gifting seasons.
• Strengthened Brand Loyalty:
  By proactively addressing customer needs, Bixby & Ball reinforces its commitment to customer satisfaction and brand loyalty.

Conclusion

By identifying a key opportunity and implementing a tailored solution, we helped Bixby & Ball expand their offerings and enhance their customer experience. This case study exemplifies the power of proactive problem-solving and customer-centric solutions in driving business growth.