BHU Foods: Every click counts: fresh marketing strategy and UX improvements lead to 16% increase in monthly sales

The Challenge

BHU Foods knew there was untapped potential in their online store. Conversions were steady, but they weren’t hitting the mark they knew was possible. Their website needed an overhaul to unlock growth: better engagement, smoother functionality, and optimizations to turn browsers into loyal customers. They needed a partner who could use data to transform these goals into real, impactful results.

Our Strategy

We took a deep dive into BHU Foods’ online experience, pinpointing key opportunities for growth and improvement:

• Engagement at Every Turn:
  Through rigorous A/B testing, we found the perfect spots for customer favorites, like the best-seller carousel—adding it to every blog post, giving potential customers a curated shopping experience wherever they browsed. The goal? Keep them engaged, interested, and ready to click “add to cart.”
• Smooth, Reliable Functionality:
  A seamless user journey means no roadblocks. We tackled bugs and fixed broken links that could’ve turned away potential customers. The “Subscribe and Save” page got a fresh boost, streamlining recurring purchases and encouraging customer loyalty.
• Speeding Up the Experience:
  We knew that a faster website means a more satisfying experience. By optimizing site speed, we ensured that every page loaded quickly—removing friction from the buying process and making it easier for visitors to become customers.

The Impact

Our focused 60-day optimization delivered standout results for BHU Foods:

• Increased Average Order Value (AOV):
  Smart placement of key elements like the best-seller carousel drove more items to the cart, pushing the average order value higher than ever before.
• Conversion Rate Surge (+40%):
  With a frictionless checkout process and resolved bugs, more visitors moved through the purchase journey effortlessly, resulting in a remarkable 40% increase in conversion rate.
• Subscriber Growth That Sticks:
  A reimagined “Subscribe and Save” page turned casual visitors into subscribers, ensuring long-term growth with a rising base of loyal customers.
• Better Site Performance, Better Sales:
  The site speed upgrades resulted in faster browsing, improved customer experience, and ultimately, stronger conversions.
• Record-Breaking Campaign Performance:
  Our VIP Exclusive Launch Campaign became the best-performing campaign in the last 90 days, setting new benchmarks for engagement and revenue performance, showcasing the power of targeted, exclusive offers.

Conclusion

In just 60 days, we helped BHU Foods transform their online store into a powerhouse of engagement and conversions. With an optimized website and a focused strategy, they’re now set up for future growth—and this is just the beginning. We’re excited to continue working with BHU Foods, building on this momentum to fuel even greater success.