How we increased BHU Foods revenue 30% in thirty days through targeted UX improvements and stronger email content
30%
increase in revenue in 30 days
40%
increase in conversion rate in 90 days
140%
increase in email click activity
A Clear Opportunity for Higher Performance
BHU Foods had strong momentum and a growing customer base. The brand needed support from a team who could refine the site experience, strengthen retention, and provide development improvements that supported ongoing growth.
The Challenge: Sharpen the Path to Purchase
The site created friction that held back conversion. Key elements were not positioned to guide customers through the journey. Checkout bugs interrupted purchases. The Subscribe and Save page did not communicate value clearly. Site speed slowed browsing and reduced engagement. The team needed a clearer experience that encouraged larger baskets, smoother checkout, recurring purchases, and stronger campaign performance.
“Thanks to Future Holidays’ efforts, our online sales have increased by 16% on a monthly basis compared to last year. Future Holidays also halved our site speed and boosted our conversion rate by 40% in just three months. The team is highly recommended!”
Laura Katleman, President, BHU Foods
Our Approach: Build a Stronger eCommerce Foundation
Improved UX and site clarity
We refined navigation, clarified shopper paths, and repositioned key elements including best sellers. The goal was to create a more intuitive journey that encouraged customers to add products and complete purchases.
A more effective retention program
We rebuilt lifecycle messaging to increase engagement and repeat orders. The revised Subscribe and Save experience guided more visitors into long term purchase patterns.
Technical and performance improvements
We resolved checkout blockers, fixed site bugs, and increased overall speed. These changes created a faster and more reliable shopping experience.
Campaign and email improvements
We supported launches and enhanced email strategy. Engagement increased and additional revenue flowed through the channel.
The Results: A Stronger Growth Engine
30%
increase in revenue in 30 days
40%
increase in conversion rate in 90 days
140%
increase in email click activity
Smart placement of best seller content encouraged larger baskets and lifted average order value. A smoother checkout process and resolved bugs allowed more visitors to complete purchases which drove conversion gains. The revised Subscribe and Save page converted more shoppers into subscribers and strengthened long term revenue. Site speed enhancements supported faster browsing and better customer experience which contributed to stronger sales.
Campaign performance improved. The VIP Exclusive Launch became the top performing campaign in a ninety day window. Email programs produced higher engagement and more orders as click activity increased one hundred forty percent.
Why It Worked
The work aligned UX, retention, performance, and development into a unified system. Each improvement reinforced the next. Customers found products more easily, moved through the journey with less friction, and responded more strongly to email communication. Technical stability and faster speed supported consistent performance across campaigns and daily traffic.
BHU Foods achieved these gains within a short window. The foundation created by these initiatives positioned the brand for continued growth. The systems now in place support scalable improvements and offer a clear path for future momentum.
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