Bhu Foods

The Challenge

BHU Foods recognized an opportunity to significantly improve their online performance and sought to implement a data-driven strategy to maximize revenue generation through their website.

Our Strategy

To capitalize on this opportunity, we implemented a multi-faceted strategy focused on optimizing their website and enhancing the customer experience:

• On-Site Engagement Optimization: We conducted thorough A/B testing to identify the most effective placements for key elements such as the best-seller carousel, which was strategically added to all blog posts. This data-driven approach allowed us to make informed decisions about website design and content placement to maximize user engagement.
• Enhanced Functionality and Bug Fixes: We identified and resolved critical bugs and functionality issues that were hindering the checkout process, ensuring a seamless and user-friendly experience for customers. This included fixing broken links on the homepage and improving the “Subscribe and Save” page to encourage recurring purchases.
• Site Speed Optimization: Recognizing the impact of site speed on user experience and conversions, we implemented measures to optimize website performance. This resulted in a significant improvement in site speed, ensuring faster loading times and a smoother browsing experience for customers.

The Impact

Our strategic optimization efforts yielded impressive results for BHU Foods within just 60 days:

• Increased Average Order Value: By strategically placing key elements and optimizing on-site engagement, we successfully increased the average order value by  40%.
• Boosted Conversion Rates: Addressing critical functionality issues and enhancing the checkout process led to a remarkable 40% increase in conversion rates.
• Subscriber Growth: Improvements to the “Subscribe and Save” page and overall site experience contributed to a gain of 100 new subscribers.
• Enhanced Site Performance: Site speed improvements resulted in page load time 25% faster loading times, contributing to a better user experience and increased conversions.

Through a focused and data-driven approach to website optimization, we helped BHU Foods achieve rapid and significant improvements in key performance indicators within a short 60-day timeframe. The success of this initial engagement led to an expanded relationship with the client, where we will continue to implement strategic initiatives to drive further growth and success for BHU Foods.