BelliWelli: BelliWelli: How We Engineered a 569% Revenue Surge From a Broken Cart Flow
%
increase in Abandoned Cart revenue (in 60 days)
%
revenue per recipient from Back In Stock flow (in 60 days)
%
of total revenue generated from marketing (in 30 days)
BelliWelli
From Record Demand to Record-Breaking Revenue
What if you could increase revenue from your abandoned carts by 569% in two months? For the gut-friendly snack brand BelliWelli, this wasn’t a hypothetical. It was a reality.
In just 60 days, we transformed their email marketing from a missed opportunity into the brand’s most powerful sales engine. Our strategic overhaul didn’t just recover lost sales, it created a system where marketing drove a full 50% of the brand’s total revenue in a single month. For a fast-growing company struggling to keep products in stock, these results were game-changing.
The Challenge: When High Demand Becomes a Bottleneck
BelliWelli had a fantastic problem: customers loved their gut-health snacks so much that products were constantly selling out. However, this success created a critical business challenge. Frequent out-of-stock issues were leading to lost sales and customer frustration.
Their existing email system wasn’t equipped to handle this demand. Key issues included:
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- No System for Out-of-Stock:There was no strategy to capture interest from customers wanting sold-out products, meaning high-intent buyers were simply leaving and not coming back.
- Leaking Funnels: The abandoned cart and browse abandonment flows were underperforming or non-existent, letting thousands in potential revenue slip through the cracks daily.
- Missed Customer Insights:The brand had no automated way to gather crucial feedback on new flavors, slowing down data-driven product decisions.
Our Strategy: A Revenue-Focused Email Plan
We took a multi-pronged approach to turn BelliWelli’s biggest challenges into their greatest strengths. Our strategy was built on three core pillars:
- Turning “Out of Stock” into the #1 Revenue Source Instead of seeing stockouts as a problem, we saw them as a chance to build a high-intent waiting list. We implemented a robust “Back In Stock” email flow that automatically notified eager customers the moment their desired product was available. This single flow had an immediate and massive impact, becoming the highest revenue-generating campaign for the entire brand.
- Transforming Forgotten Carts into a 569% Revenue Surge The existing abandoned cart flow was failing to convert. We completely redesigned it from the ground up, adding two strategic new emails to the sequence. The masterstroke was a final email offering a compelling, limited-time discount. This one email was a massive success, accounting for 35% of the flow’s total revenue and driving the entire flow’s revenue-per-recipient up to $1.15. The result? A 569% increase in revenue from this flow in just 60 days.
- Building New Pathways for Sales and Insights To capture leads earlier in the journey, we built a brand-new Browse Abandonment flow to engage window shoppers who showed interest but didn’t add items to their cart. We also supported new flavor launches with dedicated, high-impact campaigns. Finally, to help BelliWelli make smarter product decisions, we developed an automated survey flow to gather priceless customer feedback on what they loved most and what they wanted to see next.
Conclusion: A New Benchmark for Growth
In just 60 days, our focused efforts delivered a complete transformation of BelliWelli’s customer engagement and sales process. We didn’t just plug leaks, we built an automated, data-driven revenue engine that now powers half the company’s growth.
By treating every customer touchpoint as an opportunity, we fortified BelliWelli’s brand and set a new standard for what successful marketing can achieve.
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