BelliWelli

569%

increase in abandoned cart revenue (in 60 days)

50%

of all revenue generated from marketing (in 30 days)

183%

increase in revenue per recipient from the new abandoned cart flow

From Record Demand to Record-Breaking Revenue

What if you could increase revenue from your abandoned carts by 569% in two months? For the gut-friendly snack brand BelliWelli, this wasn’t a hypothetical. It was a reality.

In just 60 days, we transformed their email marketing from a missed opportunity into the brand’s most powerful sales engine. Our strategic overhaul didn’t just recover lost sales, it created a system where marketing drove a full 50% of the brand’s total revenue in a single month. For a fast-growing company struggling to keep products in stock, these results were game-changing.

The Challenge: When High a BottleneckDemand Becomes

BelliWelli had a fantastic problem: customers loved their gut-health snacks so much that products were constantly selling out. However, this success created a critical business challenge. Frequent out-of-stock issues were leading customer frustration.sales andto lost

Their existing email system wasn’t equipped to issues included:demand. Keyhandle this

No System for Out-of-Stock:There was no strategy to capture interest from customers wanting sold-out products, meaning high-intent coming back.and notsimply leavingbuyers were
Leaking Funnels: The abandoned cart and browse abandonment flows were underperforming or non-existent, letting thousands cracks daily.through therevenue slipin potential
Missed Customer Insights:The brand had no automated way to gather crucial feedback product decisions.down data-drivenflavors, slowingon new

Our Strategy: Email PlanA Revenue-Focused

We took a multi-pronged approach to turn BelliWelli’s biggest challenges into their greatest strengths. Our strategy core pillars:on threewas built

Turning “Out of Stock” into the #1 Revenue Source Instead of seeing stockouts as a problem, we saw them as a chance to build a high-intent waiting list. We implemented a robust “Back In Stock” email flow that automatically notified eager customers the moment their desired product was available. This single flow had an immediate and massive impact, becoming entire brand.for therevenue-generating campaignthe highest
Transforming Forgotten Carts into a 569% Revenue Surge The existing abandoned cart flow was failing to convert. We completely redesigned it from the ground up, adding two strategic new emails to the sequence. The masterstroke was a final email offering a compelling, limited-time discount. This one email was a massive success, accounting for 35% of the flow’s total revenue and driving the entire flow’s revenue-per-recipient up to $1.15. The result? A 569% increase in 60 days.in justthis flowrevenue from
Building New Pathways for Sales and Insights To capture leads earlier in the journey, we built a brand-new Browse Abandonment flow to engage window shoppers who showed interest but didn’t add items to their cart. We also supported new flavor launches with dedicated, high-impact campaigns. Finally, to help BelliWelli make smarter product decisions, we developed an automated survey flow to gather priceless customer feedback on what they loved see next.wanted towhat theymost and

Conclusion: A for GrowthNew Benchmark

In just 60 days, our focused efforts delivered a complete transformation of BelliWelli’s customer engagement and sales process. We didn’t just plug leaks, we built an automated, data-driven revenue engine that company’s growth.half thenow powers

By treating every customer touchpoint as an opportunity, we fortified BelliWelli’s brand and set a new standard can achieve.successful marketingfor what