BelliWelli

The Challenge

• Frequent out-of-stock issues leading to lost potential sales.
• Inefficient use of existing email flows, missing out on customer engagement opportunities.
• Low conversion rates in the abandoned cart flow, with high drop-off rates.

Our Strategy

• Maximizing the Impact of Back In Stock Flow:
  We identified that BelliWelli often faced out-of-stock issues. To address this, we implemented a “Back In Stock” flow to capture the interest of customers waiting for specific products. By targeting these customers as soon as products were available, this flow became the highest revenue-generating email campaign for the brand.
• Revamping the Abandoned Cart Flow:
  To boost the abandoned cart flow, we redesigned it completely, and included two new emails, one of them a limited-time discount in the third email. This change contributed to 35% of the total revenue from the flow and achieved the highest conversion rate among all emails in the sequence.
• Introducing New Flows and Campaigns:
  We designed fundamental flows, like the Browse Abandonment flow, to capture potential leads that were previously slipping through the cracks. Additionally, we supported the launch of new flavors with dedicated campaigns, driving significant revenue and customer interest.
• Survey Follow-Up Automation:
  We developed an automated follow-up flow to gather customer feedback through a survey. This allowed BelliWelli to understand which flavors resonated with their customers and make data-driven decisions about future product offerings.

The Impact

With a strategic approach to optimizing email flows and engaging with customers, we saw significant growth in key areas over a short period:

• Back In Stock Flow: Became the brand’s highest revenue-generating flow ever, capturing high intent customers and driving immediate sales.
• Abandoned Cart Flow: Revenue per recipient increased to $1.15, with the new discount strategy driving a 35% share of total flow revenue.
• Customer Insights: The survey follow-up flow provided valuable feedback, helping BelliWelli make informed decisions about their product lineup.

Conclusion

Our focused efforts on optimizing key email flows and introducing new campaigns not only drove immediate revenue growth but also strengthened BelliWelli’s ability to engage and convert customers effectively. This case study highlights the power of targeted, data-driven email marketing strategies to overcome challenges and achieve significant growth in a short time.