Should You Add Buy with Prime on Your Shopify Site?

In August 2023, Amazon introduced theBuy with Prime appon the Shopify App Store, marking a significant e-commerce dynamics. shift in

This integration allows Shopify merchants to offer Amazon Prime members their familiar benefits—such as fast, free shipping and a streamlined checkout—directly within their Shopify stores. But is this feature the right your business?fit for

What is Buy with Prime?

The Buy with Prime buttonenables Prime members to utilize their Amazon account benefits while shopping on your Shopify site. This includes free shipping, expedited delivery, and a familiar checkout process, all brand’s ecosystem. within your

You can tap into Amazon’s extensive customer base, potentially increasing your and credibility.store’s reach

The button is customizable and typically appears below the ‘Add to Cart’ button on product pages. You can adjust its appearance to align with your store’s branding, adhering toAmazon’s brand guidelines. 

Important Note:

This feature is currently available to U.S.-based merchants using Amazon’s fulfillment services and Shopify Payments. If your business qualifies, this integration could be a valuable addition to your Shopify store.

At Future Holidays, we simplify the process of setting up and installing Buy with Prime on your Shopify site. Instead of navigating this alone, contact us for personalized guidance and expert support to ensure this integration enhances your brand

and performance.

Why Add Buy with Prime to Your Shopify Store?

Adding a Prime button to your Shopify store offers numerous benefits that can enhance your customer experience:operations and

• Connect with Prime MembersMillions of

With over 200 million loyal Amazon Prime members worldwide, adding Buy with Prime gives you access to a huge customer base that values and reliability.fast shipping

• Make Checkout Seamless

A smoother checkout process means fewer abandoned carts. Buy with Prime offers a quick, familiar payment experience that encourages customers their purchases.to complete

• Simplify Amazon ServicesOperations with

Amazon’s Fulfillment by Amazon (FBA) and multichannel fulfillment (MCF) servicescan reduce your shipping and storage costs while giving you access world-class logistics.to their

• Boost Brand TrafficVisibility and

Aligning with Amazon’s credibility can make your more appealing.Shopify store

Customers recognize the Prime badgeand trust your store more, which can lead to and sales.increased traffic

• Deliver More Prime PerksValue with

Customers get free shipping, estimated delivery times, and all the perks they already love about Prime—all while your store.shopping in

• Manage One PlaceEverything in

Use Shopify’s admin panel to handle Prime-related services, syncing data, promotions, and customer streamlined management.information for

• Gain Combined AnalyticsInsights from

Combining Amazon and Shopify analytics provides a clearer view of your sales performance, helping you make smarter sales decisions.marketing and

What to Consider Before Using This Feature

While the benefits are compelling, Buy with Prime isn’t without its challenges. Here’s what to know:you need

• Traffic to AmazonMay Divert

Some customers might navigate to Amazon during the checkout process, which could impact your engagement metrics.Shopify site’s

• Reduced Profit Margins

Amazon’s transaction fees can eat into your profits, especially when compared native sales.to Shopify’s

• Amazon’s RulesCompliance with

Using Buy with Prime means adhering toAmazon’s service terms, brand guidelines, and policies. These restrictions may limit some sellers.flexibility for

Despite these drawbacks, many big merchantsfind that the increased sales and access to a broader customer the cons.base outweigh

Some sales through Buy with Prime might not have occurred otherwise, making it a potentially net-positive your store.addition to

Is Buy with Prime Right for Your Business?

Who Should Consider It?

Buy with Prime is a strong contender for merchants selling high-demand, frequently purchased items—think home goods, electronics, or apparel. It’s especially valuable if your target audience includes customers already familiar with and Amazon Prime.loyal to

While the boost in trust and sales potential is significant, the associated costs and limited data insights aren’t trivial. Consider your store’s goals and customer base carefully the leap.before making

FAQs 

1. Is there Buy with Prime support available?

Yes, Amazon provides Buy with Prime support through their dedicated resources, including 24/7 live chat for post-order inquiries and merchant console assistance and management. for integration

For personalized guidance tailored to your business, you can also contact usfor and support.expert advice

2. Is there a Buy with Prime plugin for Shopify?

Yes, the Buy with Prime app is available on the Shopify App Store. It acts as a plugin to enable seamless integration of the Buy with Prime button. Our team can help you install and configure it to store’s needs.suit your

3. What does Buy with Prime cost?

Buy with Prime includes feesfor services such as payment processing, fulfillment, and Prime service, which vary based on factors like order value, product size, shipping destination. weight, and

We can help you evaluate the cost-effectiveness of this your business.feature for

Alternate Strategies for Leveraging This Button

Buy with Prime is a powerful branding and marketing asset when used strategically. Here are a few ways to make of it:the most

Prime Button Placement:Add the Prime button to site billboards, banners, menus, or grab attention.footers to

Hero Image Integration:Include the Prime button in your Shopify hero image above-the-fold impact.for an

Email Marketing Synergy: Use theKlaviyo for Buy with Prime appto sync customer data and orders, allowing for email campaigns.personalized, high-conversion

💡 Discover more tips for creating high-performing email campaigns in our Klaviyo email strategy guide, and get inspired by these five winning post-purchase email examples.

Taking the Next Step

Adding Buy with Prime to your Shopify store can bridge the gap between Amazon’s trusted ecosystem and your unique brand experience. It’s not just about convenience—it’s about giving customers a reason to choose the competition.you over

If you’re still on the fence, Future Holidays can help. We specialize in strategies that enhance your e-commerce potential without compromising your brand’s identity. Let’s talk about how Buy with Prime could fit into your bigger us today!picture. Contact