Should You Add Buy with Prime on Your Shopify Site?

In August 2023, Amazon introduced the Buy with Prime app on the Shopify App Store, marking a significant shift in e-commerce dynamics. 

This integration allows Shopify merchants to offer Amazon Prime members their familiar benefits—such as fast, free shipping and a streamlined checkout—directly within their Shopify stores. But is this feature the right fit for your business?

What is Buy with Prime?

The Buy with Prime button enables Prime members to utilize their Amazon account benefits while shopping on your Shopify site. This includes free shipping, expedited delivery, and a familiar checkout process, all within your brand’s ecosystem. 

You can tap into Amazon’s extensive customer base, potentially increasing your store’s reach and credibility.

The button is customizable and typically appears below the ‘Add to Cart’ button on product pages. You can adjust its appearance to align with your store’s branding, adhering to Amazon’s brand guidelines. 

Important Note:

This feature is currently available to U.S.-based merchants using Amazon’s fulfillment services and Shopify Payments. If your business qualifies, this integration could be a valuable addition to your Shopify store.

At Future Holidays, we simplify the process of setting up and installing Buy with Prime on your Shopify site. Instead of navigating this alone, contact us for personalized guidance and expert support to ensure this integration enhances your brand and performance.

Why Add Buy with Prime to Your Shopify Store?

Adding a Prime button to your Shopify store offers numerous benefits that can enhance your operations and customer experience:

• Connect with Millions of Prime Members

With over 200 million loyal Amazon Prime members worldwide, adding Buy with Prime gives you access to a huge customer base that values fast shipping and reliability.

• Make Checkout Seamless

A smoother checkout process means fewer abandoned carts. Buy with Prime offers a quick, familiar payment experience that encourages customers to complete their purchases.

• Simplify Operations with Amazon Services

Amazon’s Fulfillment by Amazon (FBA) and multichannel fulfillment (MCF) services can reduce your shipping and storage costs while giving you access to their world-class logistics.

• Boost Visibility and Brand Traffic

Aligning with Amazon’s credibility can make your Shopify store more appealing.

Customers recognize the Prime badge and trust your store more, which can lead to increased traffic and sales.

• Deliver More Value with Prime Perks

Customers get free shipping, estimated delivery times, and all the perks they already love about Prime—all while shopping in your store.

• Manage Everything in One Place

Use Shopify’s admin panel to handle Prime-related services, syncing data, promotions, and customer information for streamlined management.

• Gain Insights from Combined Analytics

Combining Amazon and Shopify analytics provides a clearer view of your sales performance, helping you make smarter marketing and sales decisions.

What to Consider Before Using This Feature

While the benefits are compelling, Buy with Prime isn’t without its challenges. Here’s what you need to know:

• Traffic May Divert to Amazon

Some customers might navigate to Amazon during the checkout process, which could impact your Shopify site’s engagement metrics.

• Reduced Profit Margins

Amazon’s transaction fees can eat into your profits, especially when compared to Shopify’s native sales.

• Compliance with Amazon’s Rules

Using Buy with Prime means adhering to Amazon’s service terms, brand guidelines, and policies. These restrictions may limit flexibility for some sellers.

Despite these drawbacks, many big merchants find that the increased sales and access to a broader customer base outweigh the cons.

Some sales through Buy with Prime might not have occurred otherwise, making it a potentially net-positive addition to your store.

Is Buy with Prime Right for Your Business?

Who Should Consider It?

Buy with Prime is a strong contender for merchants selling high-demand, frequently purchased items—think home goods, electronics, or apparel. It’s especially valuable if your target audience includes customers already familiar with and loyal to Amazon Prime.

While the boost in trust and sales potential is significant, the associated costs and limited data insights aren’t trivial. Consider your store’s goals and customer base carefully before making the leap.

FAQs 

1. Is there Buy with Prime support available?

Yes, Amazon provides Buy with Prime support through their dedicated resources, including 24/7 live chat for post-order inquiries and merchant console assistance for integration and management. 

For personalized guidance tailored to your business, you can also contact us for expert advice and support.

2. Is there a Buy with Prime plugin for Shopify?

Yes, the Buy with Prime app is available on the Shopify App Store. It acts as a plugin to enable seamless integration of the Buy with Prime button. Our team can help you install and configure it to suit your store’s needs.

3. What does Buy with Prime cost?

Buy with Prime includes fees for services such as payment processing, fulfillment, and Prime service, which vary based on factors like order value, product size, weight, and shipping destination. 

We can help you evaluate the cost-effectiveness of this feature for your business.

Alternate Strategies for Leveraging This Button

Buy with Prime is a powerful branding and marketing asset when used strategically. Here are a few ways to make the most of it:

Prime Button Placement: Add the Prime button to site billboards, banners, menus, or footers to grab attention.

Hero Image Integration: Include the Prime button in your Shopify hero image for an above-the-fold impact.

Email Marketing Synergy: Use the Klaviyo for Buy with Prime app to sync customer data and orders, allowing for personalized, high-conversion email campaigns.

💡 Discover more tips for creating high-performing email campaigns in our Klaviyo email strategy guide, and get inspired by these five winning post-purchase email examples.

Taking the Next Step

Adding Buy with Prime to your Shopify store can bridge the gap between Amazon’s trusted ecosystem and your unique brand experience. It’s not just about convenience—it’s about giving customers a reason to choose you over the competition.

If you’re still on the fence, Future Holidays can help. We specialize in strategies that enhance your e-commerce potential without compromising your brand’s identity. Let’s talk about how Buy with Prime could fit into your bigger picture. Contact us today!