Growth Strategist (CRO/UX)
Future Holidays is looking for a Growth Strategist to join our team with a keen focus on Google Analytics, Conversion Rate Optimization & User Experience. The position is part-time, remote position. We are looking for someone who can harness the power of CRO to strategically improve eCommerce websites and landing page conversion rates. As part of our CRO team, you will conduct user experience (UX) research, site analyses, and on-going CRO tests (A/B tests, multivariate, personalization, etc.) within multiple verticals.
Roles & Responsibilities
- Conducting in-depth website analysis (Google Analytics, heat mapping, accessibility, and user experience)
- Ideating, creating, and managing CRO experiments on client websites
- Support and Coordinate the launch of Optimization campaigns
- Create, Implement, and execute campaigns, monitor, and evaluate impact
- Develop a deep understanding of the Conversion Rate Optimization Industry
- Create presentations on proposed strategy & finding from tests in a compelling way
Requirements and Experience
- Experience with CRO testing tools such as Google Optimize, and VWO
- Enjoys picking apart website designs
- Fluency in Google Analytics and web tracking tools
- Knowledge of UX best practices
- Empathy for all users, especially for those who don’t perform the intended action
- Ability to work well with cross-functional teams
- Effective writing and communication skills to convey testing results and insights to non-experts
- Knowledge of quality assurance/quality control processes
- Capability to quickly learn new tools
- Experience with Shopify
- Outside the box creative and critical thinking
- Ability to extrapolate insights through data
- Able to pivot and adapt based on client strategy
- Extremely detail-oriented
- 2+ years of agency experience & conversion rate optimization (CRO) success
- Proven user experience instincts
You’ll get bonus points if you…
- Design experience using Figma, Sketch, Invision, etc.
- Basic coding skills in Javascript, JQuery, HTML, and CSS
- Have experience in a client-facing role