Email Marketing Specialist
We are looking for an Email Marketing Specialist for our team to help execute marketing strategy, create customer segments, coordinate and send email campaigns & automations, conduct A/B testing and analyze performance.
Roles & Responsibilities
- Work directly with clients leading and owning their email & acquisition strategy and execution
- Client communication via weekly calls and and monthly strategy & reporting meeting
- Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as the A/B testing, measurement and reporting
- Project management to ensure no deadlines are missed and nothing falls through the cracks
- Develop strategy including monthly email calendars, new triggered sequences, and other retention & acquisition strategy
- Writing campaign briefs for our design team to translate client vision into revenue-generating campaigns
- Building new emails and triggers in Klaviyo and other acquisition platforms (Privy, etc)
- Creating roadmaps for clients to outline marketing strategy
- Analyzing client data to make recommendations for growth and report results back to clients (Monthly Report & QBRs)
- Assisting in the sales process to audit new accounts and assess opportunity and creating high-level roadmaps outlining recommendations
- Manage team deliver effective campaigns & strategies
Required Skills & Experience
- 2+ years experience email marketing for high volume eCommerce/online retail brands
- 2+ years experience with Klaviyo
- Expertise in email best practices, including segmentation, deliverability, copy and design approaches.
- Ability manage multiple projects and deadlines
- Have excellent verbal and written communication skills
- Are comfortable in a deadline-driven environment
- Enjoy finding new opportunities to improve workflows and processes
- Are detail-oriented with excellent organizational and time management skills
- Thrive and self-manage effectively in a remote work environment
- Have a communication style that’s fun and approachable
- Experience with Slack, Trello & Google Docs
- As this is a client-facing role, some availability during PST business hours is required
You’ll get bonus points if you…
- Have experience with direct response copywriting for eCommerce, including emails, product descriptions, Facebook ads, social media, etc. (please share writing samples)
- Have experience with SMS and push notification channels
- Have experience with Privy & Optimonk
- Have experience with Shopify