Email Marketing Specialist

We are looking for an Email Marketing Specialist for our team to help execute marketing strategy, create customer segments, coordinate and send email campaigns & automations, conduct A/B testing and analyze performance.

Roles & Responsibilities

• Work directly with clients leading and owning their email & acquisition strategy and execution
• Client communication via weekly calls and and monthly strategy & reporting meeting
• Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as the A/B testing, measurement and reporting
• Project management to ensure no deadlines are missed and nothing falls through the cracks
• Develop strategy including monthly email calendars, new triggered sequences, and other retention & acquisition strategy
• Writing campaign briefs for our design team to translate client vision into revenue-generating campaigns
• Building new emails and triggers in Klaviyo and other acquisition platforms (Privy, etc)
• Creating roadmaps for clients to outline marketing strategy
• Analyzing client data to make recommendations for growth and report results back to clients (Monthly Report & QBRs)
• Assisting in the sales process to audit new accounts and assess opportunity and creating high-level roadmaps outlining recommendations
• Manage team deliver effective campaigns & strategies

Required Skills & Experience

• 2+ years experience email marketing for high volume eCommerce/online retail brands
• 2+ years experience with Klaviyo
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches.
• Ability manage multiple projects and deadlines
• Have excellent verbal and written communication skills
• Are comfortable in a deadline-driven environment
• Enjoy finding new opportunities to improve workflows and processes
• Are detail-oriented with excellent organizational and time management skills
• Thrive and self-manage effectively in a remote work environment
• Have a communication style that’s fun and approachable
• Experience with Slack, Trello & Google Docs
• As this is a client-facing role, some availability during PST business hours is required

You’ll get bonus points if you…

• Have experience with direct response copywriting for eCommerce, including emails, product descriptions, Facebook ads, social media, etc. (please share writing samples)
• Have experience with SMS and push notification channels
• Have experience with Privy & Optimonk
• Have experience with Shopify